Puggy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
44,989
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:53 UTC
Genres
Biography
Embracing growth and creative exploration, Puggy is gearing up for an exciting future marked by a new tour and collaborations with notable artists like Yseult, Zaz, and Noé Preszow. Their recent success, including a sold-out run in Brussels and upcoming projects such as scoring the animated feature Chickenhare and the Secret of the Groundhog, solidifies their position as genre-defying trailblazers in today's diverse music landscape.
Puggy is a clear fit for 18-24 & 25-34 audiences with strength across BELGIUM, FRANCE, UNITED STATES. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (921 avg views per post); Instagram builds the community layer. Affinity data highlights Delhaize, Fnac, Accor Hotels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,989 · Engagements 516 · Rate 1.1% Posts 291 · Views 1,529 · Avg Likes 510 · Avg Comments 15 · Avg Views 1,529 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 30% 35-44: 9% 13-17: 7% |
Largest: 18-24 (49%); next: 25-34 (30%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
BELGIUM (30%) FRANCE (30%) UNITED STATES (4%) UNITED KINGDOM (4%) PHILIPPINES (3%) |
Top regions: BELGIUM (30%), FRANCE (30%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 408 avg likes/post · Tiktok: 921 avg views/post · Youtube: 608 avg views/post | Best reach: Tiktok 921 avg views; best engagement: Instagram 408 avg likes |
Top Brand Affinities
Delhaize
Fnac
Accor Hotels
Monoprix
Galeries Lafayette
Kiabi
Cluse
Birchbox
Hema
Jean Paul Gaultier
Ricard
Vichy
| Brand | Category | Score |
|---|---|---|
| Delhaize | 160.59 | |
| Fnac | 68.10 | |
| Accor Hotels | 49.45 | |
| Monoprix | 46.45 | |
| Galeries Lafayette | 30.46 | |
| Kiabi | 18.52 | |
| Cluse | 17.78 | |
| Birchbox | 17.42 | |
| Hema | 17.18 | |
| Jean Paul Gaultier | 16.25 | |
| Ricard | 15.66 | |
| Vichy | 13.05 | |
| Montblanc | 12.15 | |
| ESPRIT | 11.97 | |
| PLAYMOBIL | 11.81 | |
| Air France | 11.53 | |
| Décathlon | 11.42 | |
| Longchamp | 11.16 | |
| Perrier | 10.99 | |
| NBC | 10.83 | |
| Garnier | 10.03 | |
| Efteling | 9.28 | |
| Ryanair | 8.52 | |
| JACQUEMUS | 8.13 | |
| Tomorrowland | 7.96 | |
| Kiko | 6.99 | |
| Calzedonia | 6.64 | |
| Guerlain | 6.36 | |
| Tarte Cosmetics | 6.22 | |
| Haribo | 5.92 | |
| Primark | 5.64 | |
| Summit Entertainment | 5.21 | |
| Dr. Martens | 5.15 | |
| Superdry | 5.02 | |
| Polaroid | 4.97 | |
| Babybump | 4.84 | |
| Elle Magazine | 4.73 | |
| Ableton | 4.52 | |
| Lollapalooza | 4.37 | |
| Pull&Bear | 4.09 | |
| Nespresso | 3.86 | |
| Carrefour | 3.77 | |
| Rover | 3.72 | |
| Hublot | 3.62 | |
| Yves Saint Laurent | 3.53 | |
| Lush | 3.43 | |
| Stradivarius | 3.43 | |
| IKEA | 3.10 | |
| Sephora | 3.06 | |
| Geocaching | 3.05 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 04:30 UTC | Puggy | Antipode | Rennes, France | |
| 2025-12-12 04:00 UTC | Puggy | Salle Maxi, Stereolux | Nantes, France |
