Public Image Ltd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
170,514
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:38 UTC
Genres
Biography
In 2009, Lydon revived PiL with a mix of original and new members, touring extensively and releasing acclaimed albums 'This is PiL' in 2012 and 'What The World Needs Now…' in 2015. The current stable line-up, including Lu Edmonds, Scott Firth, and Bruce Smith, continues to challenge and grow, setting the stage for an exciting 2023 for PiL.
Public Image Ltd maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience leans heavily male (79%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,065 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Fred Perry, Ampeg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 170,514 · Engagements 901 · Rate 0.5% Posts 2,028 · Views 4,065 · Avg Likes 887 · Avg Comments 30 · Avg Views 4,065 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 27% 18-24: 21% 45-64: 20% |
Largest: 25-34 (30%); next: 35-44 (27%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (16%) BRAZIL (9%) ARGENTINA (5%) ITALY (5%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (16%), BRAZIL (9%) |
| Platform Engagement | Instagram: 744 avg likes/post · Youtube: 4,065 avg views/post | Best reach: Youtube 4,065 avg views; best engagement: Instagram 744 avg likes |
Top Brand Affinities
MOOG
Fred Perry
Ampeg
Mixcloud
Vivienne Westwood
Amazon Music
Dr. Martens
Pro Tools
Ableton
DeLorean Motor Company
Tate Modern
Warner Bros
| Brand | Category | Score |
|---|---|---|
| MOOG | 28.27 | |
| Fred Perry | 28.04 | |
| Ampeg | 27.02 | |
| Mixcloud | 21.40 | |
| Vivienne Westwood | 17.61 | |
| Amazon Music | 9.06 | |
| Dr. Martens | 7.76 | |
| Pro Tools | 7.49 | |
| Ableton | 6.71 | |
| DeLorean Motor Company | 6.68 | |
| Tate Modern | 6.41 | |
| Warner Bros | 5.99 | |
| Columbia Pictures | 5.87 | |
| MTV | 5.79 | |
| Lollapalooza | 5.37 | |
| Spotify Music | 5.23 | |
| Nixon | 4.48 | |
| BBC | 4.46 | |
| Leica | 4.44 | |
| Guinness | 4.23 | |
| Kickstarter | 4.19 | |
| Bandai Namco | 4.16 | |
| Paramount Pictures | 3.91 | |
| Holden | 3.47 | |
| NHL | 3.12 | |
| Comedy Central | 3.08 | |
| Star Wars | 3.08 | |
| Jaguar | 2.99 | |
| Jack Daniels | 2.96 | |
| SoundCloud | 2.87 | |
| Monster Beverage | 2.78 | |
| Polaroid | 2.76 | |
| Cadillac | 2.75 | |
| Snoopy And The Peanuts Gang | 2.71 | |
| Harley-Davidson | 2.70 | |
| Kodak | 2.62 | |
| Nickelodeon | 2.51 | |
| Budweiser | 2.47 | |
| Matrix | 2.44 | |
| Fujifilm | 2.42 | |
| Vans | 2.35 | |
| Pepsi | 2.23 | |
| Tesco | 2.23 | |
| Fiat | 2.23 | |
| Philips | 2.22 | |
| McLaren | 2.17 | |
| AMC | 2.15 | |
| WWE | 2.09 | |
| Coachella | 2.06 | |
| Universal | 2.04 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 03:00 UTC | Public Image Ltd (PiL) | O2 Forum Kentish Town | London, United Kingdom | |
| 2025-12-28 03:30 UTC | Public Image Ltd | O2 Forum Kentish Town | London, United Kingdom | |
| 2025-12-29 03:00 UTC | Public Image Ltd (PiL) | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2025-12-29 03:30 UTC | Public Image Ltd | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2025-12-30 03:00 UTC | Public Image Ltd, The Gulps, Public Image Ltd (PiL) | University of Wolverhampton at Wulfrun Hall | Wolverhampton, United Kingdom | |
| 2026-01-03 03:00 UTC | Rockaway Beach 2026 | Butlins bognor | Arun, United Kingdom | — |
| 2026-01-04 03:00 UTC | The Gulps, Public Image Ltd (PiL) | M.e.c.a. Swindon | Wiltshire, United Kingdom | |
| 2026-01-04 03:30 UTC | Public Image Ltd | Meca | Swindon, United Kingdom | |
| 2026-01-05 03:00 UTC | Public Image Ltd, TRAMPOLENE, The Gulps, Public Image Ltd (PiL) | Patti Pavilion | Swansea, United Kingdom | |
| 2026-01-07 03:00 UTC | Public Image Ltd, TRAMPOLENE, Public Image Ltd (PiL) | Cambridge Junction | Cambridge, United Kingdom | |
| 2026-01-08 03:30 UTC | Public Image Ltd, TRAMPOLENE, Public Image Ltd (PiL) | Cheese & Grain | Frome, United Kingdom | |
| 2026-04-08 02:00 UTC | Pil, Public Image Ltd (PiL) | Sala del Museo Del Carnaval | Montevideo, Uruguay | |
| 2026-04-09 02:00 UTC | Pil, Public Image Ltd (PiL) | Terra SP | São Paulo, Brazil | |
| 2026-04-11 02:00 UTC | Pil, Public Image Ltd (PiL) | La Sala De Las Artes | Rosario, Argentina | |
| 2026-04-12 02:00 UTC | Pil, Public Image Ltd (PiL) | C Complejo Art Media | Buenos Aires, Argentina | |
| 2026-04-13 02:00 UTC | Pil, Buenos Vampiros, Tomates En Verano, Public Image Ltd (PiL) | Brew House Puerto | Mar del Plata, Argentina | |
| 2026-04-16 02:00 UTC | Pil, Public Image Ltd (PiL) | Blondie | Santiago, Chile |
