Public

Public — pop artist from US.

Pop-rock trio PUBLIC, hailing from Cincinnati, Ohio, gained global recognition with their single “Make You Mine,” which went viral on TikTok in 2019. The song,…

Influence: 54.08% Fanbase: 30.75% Trending: 65.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 8.98% • Very Strong

As of 2025-09-08

1,181,036

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:24:23 UTC

Genres

poppopindie popmainstream poprockindie rockism

Biography

Pop-rock trio PUBLIC, hailing from Cincinnati, Ohio, gained global recognition with their single “Make You Mine,” which went viral on TikTok in 2019. The song, self-released in 2015, led them to sign with Island Records after attracting over 2.5 million TikTok videos. They have since released a new version of the track, reaching over 260 million streams. Additionally, they dropped their new single “Honey In The Summer” on May 8th, showcasing their breezy, feel-good sound produced by John Fields.

Formed by John Vaughn, Matthew Carter Alvarado, and Ben Lapps, PUBLIC's diverse musical influences from disco to punk brought them together during their time in high school jazz orchestra. Their success in their hometown led them to open for Twenty One Pilots and embark on their first U.S. tour with Walk the Moon. With the help of Jonas Group Entertainment and joining Island Records, PUBLIC has solidified their place in the music industry, continuing to captivate audiences with their infectious pop-rock sound.

Top Brand Affinities

Report Date: 2025-09-08

Public indexes high with fans in the 18-24 range in PHILIPPINES, INDIA, UNITED STATES. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 24,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Hot Topic, Verizon, iHeartRadio Music Awards, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Public when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Public score 0.29% — Low bucket.

Brand: Hot TopicBrand: VerizonBrand: iHeartRadio Music Awards

Followers:1,181,036

Engagements:3,398

Rate:0.3%

Posts:1,637

Avg Likes:3,323

Avg Comments:63

Avg Views:39,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,181,036 · Engagements 3,398 · Rate 0.3% Posts 1,637 · Views 39,423 · Avg Likes 3,323 · Avg Comments 63 · Avg Views 39,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 12% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	PHILIPPINES (16%) INDIA (13%) UNITED STATES (13%) INDONESIA (10%) BRAZIL (6%)	Top regions: PHILIPPINES (16%), INDIA (13%), UNITED STATES (13%)
Platform Engagement	Instagram: 2,022 avg likes/post · Tiktok: 24,200 avg views/post · Youtube: 15,223 avg views/post	Best reach: Tiktok 24,200 avg views; best engagement: Instagram 2,022 avg likes

Top Brand Affinities

Hot Topic

Score: 8.98

Verizon

Score: 7.86

iHeartRadio Music Awards

Score: 7.06

Margaritaville

Score: 6.44

Chick-fil-A

Score: 6.33

Kroger

Score: 6.20

Gillette

Score: 5.63

Taco Bell

Score: 5.51

Busch

Score: 5.22

NBC

Score: 5.15

Macy's

Score: 5.13

Lollapalooza

Score: 5.03

Brand	Category	Score
Hot Topic		8.98
Verizon		7.86
iHeartRadio Music Awards		7.06
Margaritaville		6.44
Chick-fil-A		6.33
Kroger		6.20
Gillette		5.63
Taco Bell		5.51
Busch		5.22
NBC		5.15
Macy's		5.13
Lollapalooza		5.03
American Eagle		4.84
Heinz		4.29
Amway		3.97
Coors		3.93
Coachella		3.82
Showtime		3.55
Forever 21		3.45
Jollibee		3.39
Urban Outfitters		3.32
Chrysler		3.20
Target		3.19
Philips		2.89
Walmart		2.72
MTV		2.67
Spotify Music		2.64
Nickelodeon		2.64
Chipotle Mexican Grill		2.61
CBS Television Studios		2.54
Paramount Pictures		2.51
CBS		2.47
AMC		2.47
Dr. Martens		2.38
Polaroid		2.23
Tinder		2.19
Walt Disney		2.17
Universal		2.06
Oakley		1.99
Pixar		1.96
shein		1.92
Fenty beauty		1.90
Pandora		1.86
Pepsi		1.83
Converse		1.71
Guinness		1.70
Budweiser		1.69
Netflix		1.68
Star Wars		1.65
SheInside		1.64