Proyecto Uno
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
226,618
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:12 UTC
Genres
Biography
In 2003, PROYECTO UNO released the album "ORIGINAL" featuring catchy tracks like "Que Siga La Fiesta" and a bachata tribute to Airsupply. Recent singles include "Beautiful Lady" in 2015 and the Friday anthem "Ya llego el viernes (y mi cuerpo lo sabe)" in 2017. The current members of the group are Nelson Zapata, Kid G, and Paolo.
Proyecto Uno maintains consistent pull among 25-34 & 18-24 audiences across COLOMBIA, VENEZUELA, UNITED STATES. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,142 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Zumba Wear, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 226,618 · Engagements 253 · Rate 0.1% Posts 3,342 · Views 1,142 · Avg Likes 250 · Avg Comments 24 · Avg Views 1,142 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 30% 35-44: 19% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (30%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
COLOMBIA (25%) VENEZUELA (16%) UNITED STATES (11%) ECUADOR (9%) SPAIN (6%) |
Top regions: COLOMBIA (25%), VENEZUELA (16%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 236 avg likes/post · Youtube: 1,142 avg views/post | Best reach: Youtube 1,142 avg views; best engagement: Instagram 236 avg likes |
Top Brand Affinities
Univision
Zumba Wear
Pioneer
Movistar
American Airlines
Amazon Music
Cafecito
LATAM
Sennheiser
Pro Tools
VidaSana
Suavecito
| Brand | Category | Score |
|---|---|---|
| Univision | 83.96 | |
| Zumba Wear | 48.49 | |
| Pioneer | 25.35 | |
| Movistar | 20.26 | |
| American Airlines | 15.22 | |
| Amazon Music | 14.11 | |
| Cafecito | 11.27 | |
| LATAM | 9.06 | |
| Sennheiser | 9.03 | |
| Pro Tools | 7.62 | |
| VidaSana | 6.90 | |
| Suavecito | 6.32 | |
| Daewoo | 6.26 | |
| Ableton | 5.36 | |
| CNN | 4.13 | |
| Amway | 3.95 | |
| Spotify Music | 3.93 | |
| MTV | 3.23 | |
| Tomorrowland | 3.16 | |
| musical.ly | 2.94 | |
| NBC | 2.86 | |
| ESPN | 2.82 | |
| Omega | 2.82 | |
| Pepsi | 2.70 | |
| Beats Electronics | 2.41 | |
| SoundCloud | 2.41 | |
| Lollapalooza | 2.25 | |
| Sony | 2.14 | |
| NBA | 2.02 | |
| Heineken | 1.89 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| Los Angeles Lakers | 1.79 | |
| Pixar | 1.69 | |
| Chevrolet | 1.66 | |
| Coachella | 1.65 | |
| Harley-Davidson | 1.64 | |
| FIFA | 1.63 | |
| Huawei | 1.52 | |
| Lamborghini | 1.50 | |
| Universal | 1.45 | |
| McLaren | 1.38 | |
| Cadillac | 1.38 | |
| Pandora | 1.36 | |
| Coca-Cola | 1.35 | |
| Nintendo | 1.31 | |
| Toyota | 1.31 | |
| Herbalife | 1.30 | |
| Mitsubishi Motors | 1.28 | |
| Guess | 1.25 | |
| shein | 1.23 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 07:00 UTC | Love The 90s Mexico 2026 | Arena CDMX | Mexico City, Mexico | — |
| 2026-03-20 20:00 UTC | Dr. Alban, Haddaway, Safri Duo, Proyecto Uno, Whigfield, Vengaboys | Arena Ciudad de México | Mexico City, Mexico | |
| 2026-03-21 20:00 UTC | Dr. Alban, Haddaway, Technotronic, Proyecto Uno, Whigfield, Vengaboys, Snap, Alice Dj | Arena Guadalajara | Guadalajara, Mexico |















