Proyecto Uno

Proyecto Uno

Country: US

Influence: 56.48% Fanbase: 34.73% Trending: 67.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 83.96% • Very Strong

As of 2025-09-09

226,618

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:12 UTC

Genres

electroniclatin houselatinlatintropicalreggaetonmerengue

Biography

In 1990, PROYECTO UNO launched their debut album "Todo El Mundo" with the goal of sharing their music globally. Their cover of Black Box's "Everybody, Everybody" quickly rose to the top of the charts, followed by the hit single "Brinca," solidifying their success in the United States and Latin America. Over the years, their albums like "In Da House," "New Era," "4," "Pura Gozadera," and "Evolution" garnered multiple Platinum and Gold certifications across Latin America, Spain, and Europe, earning them numerous prestigious awards.

In 2003, PROYECTO UNO released the album "ORIGINAL" featuring catchy tracks like "Que Siga La Fiesta" and a bachata tribute to Airsupply. Recent singles include "Beautiful Lady" in 2015 and the Friday anthem "Ya llego el viernes (y mi cuerpo lo sabe)" in 2017. The current members of the group are Nelson Zapata, Kid G, and Paolo.

Proyecto Uno Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Proyecto Uno maintains consistent pull among 25-34 & 18-24 audiences across COLOMBIA, VENEZUELA, UNITED STATES. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,142 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Zumba Wear, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Proyecto Uno score 0.11%Low bucket.
Brand: UnivisionBrand: Zumba WearBrand: Pioneer
Followers:226,618
Engagements:253
Rate:0.1%
Posts:3,342
Views:1,142
Avg Likes:250
Avg Comments:24
Avg Views:1,142

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 226,618 · Engagements 253 · Rate 0.1%
Posts 3,342 · Views 1,142 · Avg Likes 250 · Avg Comments 24 · Avg Views 1,142
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 30%
35-44: 19%
45-64: 5%
Largest: 25-34 (45%); next: 18-24 (30%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries COLOMBIA (25%)
VENEZUELA (16%)
UNITED STATES (11%)
ECUADOR (9%)
SPAIN (6%)
Top regions: COLOMBIA (25%), VENEZUELA (16%), UNITED STATES (11%)
Platform Engagement Instagram: 236 avg likes/post · Youtube: 1,142 avg views/post Best reach: Youtube 1,142 avg views; best engagement: Instagram 236 avg likes

Top Brand Affinities

Univision
Score: 83.96
Zumba Wear
Score: 48.49
Pioneer
Score: 25.35
Movistar
Score: 20.26
American Airlines
Score: 15.22
Amazon Music
Score: 14.11
Cafecito
Score: 11.27
LATAM
Score: 9.06
Sennheiser
Score: 9.03
Pro Tools
Score: 7.62
VidaSana
Score: 6.90
Suavecito
Score: 6.32
Brand Category Score
Univision 83.96
Zumba Wear 48.49
Pioneer 25.35
Movistar 20.26
American Airlines 15.22
Amazon Music 14.11
Cafecito 11.27
LATAM 9.06
Sennheiser 9.03
Pro Tools 7.62
VidaSana 6.90
Suavecito 6.32
Daewoo 6.26
Ableton 5.36
CNN 4.13
Amway 3.95
Spotify Music 3.93
MTV 3.23
Tomorrowland 3.16
musical.ly 2.94
NBC 2.86
ESPN 2.82
Omega 2.82
Pepsi 2.70
Beats Electronics 2.41
SoundCloud 2.41
Lollapalooza 2.25
Sony 2.14
NBA 2.02
Heineken 1.89
Snoopy And The Peanuts Gang 1.88
Los Angeles Lakers 1.79
Pixar 1.69
Chevrolet 1.66
Coachella 1.65
Harley-Davidson 1.64
FIFA 1.63
Huawei 1.52
Lamborghini 1.50
Universal 1.45
McLaren 1.38
Cadillac 1.38
Pandora 1.36
Coca-Cola 1.35
Nintendo 1.31
Toyota 1.31
Herbalife 1.30
Mitsubishi Motors 1.28
Guess 1.25
shein 1.23

Official Profiles

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Artist: Proyecto Uno

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-20 07:00 UTC Love The 90s Mexico 2026 Arena CDMX Mexico City, Mexico
2026-03-20 20:00 UTC Dr. Alban, Haddaway, Safri Duo, Proyecto Uno, Whigfield, Vengaboys Arena Ciudad de México Mexico City, Mexico
2026-03-21 20:00 UTC Dr. Alban, Haddaway, Technotronic, Proyecto Uno, Whigfield, Vengaboys, Snap, Alice Dj Arena Guadalajara Guadalajara, Mexico

Trending Artist