Próxima Parada

Próxima Parada — r&b, funk & soul artist from US.

Próxima Parada, a band hailing from San Luis Obispo, CA, is excited to share their latest album, Into the Way, now available. Additionally, they have announced…

Influence: 53.17% Fanbase: 27.60% Trending: 65.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 26.33% • Very Strong

As of 2025-09-08

28,859

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:15:44 UTC

Genres

r&b, funk & soulr&b/soulrnbamericandeep new americana

Biography

Próxima Parada, a band hailing from San Luis Obispo, CA, is excited to share their latest album, Into the Way, now available. Additionally, they have announced their 2025 US Tour dates, including stops in Nashville, Charleston, and San Diego, with more shows to be announced soon. For inquiries or simply to connect, reach out to the band via text at +1 805.793.1314.

Top Brand Affinities

Report Date: 2025-09-08

Próxima Parada speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (557 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Akg, Lojas Renner, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Próxima Parada score 3.14% — Very Strong bucket.

Brand: AmpegBrand: AkgBrand: Lojas Renner

Followers:28,859

Engagements:907

Rate:3.1%

Posts:1,238

Avg Likes:899

Avg Comments:18

Avg Views:964

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,859 · Engagements 907 · Rate 3.1% Posts 1,238 · Views 964 · Avg Likes 899 · Avg Comments 18 · Avg Views 964	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 13% 45-64: 7%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (38%) BRAZIL (13%) UNITED KINGDOM (7%) MEXICO (4%) SPAIN (4%)	Top regions: UNITED STATES (38%), BRAZIL (13%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 857 avg likes/post · Tiktok: 557 avg views/post · Youtube: 407 avg views/post	Best reach: Tiktok 557 avg views; best engagement: Instagram 857 avg likes

Top Brand Affinities

Ampeg

Score: 26.33

Akg

Score: 17.36

Lojas Renner

Score: 17.20

MOOG

Score: 14.38

Amazon Music

Score: 10.69

Coors

Score: 10.01

Free People

Score: 9.95

Acroyoga

Score: 9.56

Schwartz's

Score: 8.76

Ableton

Score: 8.48

Coachella

Score: 7.82

Pacific Northwest Wonderland

Score: 7.80

Brand	Category	Score
Ampeg		26.33
Akg		17.36
Lojas Renner		17.20
MOOG		14.38
Amazon Music		10.69
Coors		10.01
Free People		9.95
Acroyoga		9.56
Schwartz's		8.76
Ableton		8.48
Coachella		7.82
Pacific Northwest Wonderland		7.80
Delta		7.64
Bonneville		7.02
Spotify Music		6.74
Kickstarter		6.21
Margaritaville		5.73
Jameson		5.25
Airbnb		4.94
Lululemon Athletica		4.75
Paramount Pictures		4.53
Lollapalooza		4.53
NBC		4.14
Costco		4.10
Showtime		4.02
Carhartt		3.96
NORDSTROM		3.87
Chipotle Mexican Grill		3.83
Verizon		3.78
Gillette		3.64
Summit Entertainment		3.37
SoundCloud		3.19
Emporium		3.07
Guinness		2.87
Polaroid		2.82
Kodak		2.77
The Olympic Games		2.76
Columbia Pictures		2.67
Urban Outfitters		2.66
Target		2.59
Beats Electronics		2.51
Tinder		2.48
Chrysler		2.41
Hollister Co		2.39
Busch		2.35
Adobe		2.35
Sunnies Studios		2.32
The North Face		2.29
Los Angeles Lakers		2.25
Tomorrowland		2.25