Protoje
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,453,474
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:04:59 UTC
Genres
Biography
Protoje's career took off with the success of singles like "Arguments" and "Kingston Be Wise," leading to acclaimed albums such as Ancient Future (2015) and A Matter of Time (2018). Embracing collaborations with artists like Chronixx and exploring social and political themes, his discography culminated in the thematic release of Third Time's the Charm in 2022, marking the completion of a trilogy of introspective albums focused on the concept of time.
Protoje stands out with 25-34 & 18-24 audiences across UNITED STATES, JAMAICA, UNITED KINGDOM. The profile is heavily male (74%), and content lands hardest on Youtube, where posts average 8,677 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Akai, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Protoje a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,453,474 · Engagements 7,657 · Rate 0.5% Posts 308 · Views 13,811 · Avg Likes 7,538 · Avg Comments 248 · Avg Views 13,811 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 43% 35-44: 8% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (43%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (18%) JAMAICA (10%) UNITED KINGDOM (7%) BRAZIL (7%) ETHIOPIA (5%) |
Top regions: UNITED STATES (18%), JAMAICA (10%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 6,258 avg likes/post · Tiktok: 5,134 avg views/post · Youtube: 8,677 avg views/post | Best reach: Youtube 8,677 avg views; best engagement: Instagram 6,258 avg likes |
Top Brand Affinities
Mixcloud
Akai
Amazon Music
Pro Tools
Hennessy
Pioneer
Clarks
Ableton
SoundCloud
Margaritaville
Beats Electronics
Carhartt
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 18.15 | |
| Akai | 13.56 | |
| Amazon Music | 10.18 | |
| Pro Tools | 9.82 | |
| Hennessy | 6.82 | |
| Pioneer | 6.57 | |
| Clarks | 5.89 | |
| Ableton | 5.75 | |
| SoundCloud | 5.30 | |
| Margaritaville | 4.79 | |
| Beats Electronics | 4.74 | |
| Carhartt | 4.09 | |
| Kodak | 3.98 | |
| iHeartRadio Music Awards | 3.94 | |
| Spotify Music | 3.76 | |
| Dr. Martens | 2.79 | |
| Stüssy | 2.67 | |
| MTV | 2.65 | |
| ASOS | 2.57 | |
| NBC | 2.42 | |
| Guinness | 2.22 | |
| The North Face | 2.22 | |
| FashionNova | 2.22 | |
| Timberland | 2.16 | |
| Paramount Pictures | 2.12 | |
| Heineken | 1.96 | |
| Tomorrowland | 1.92 | |
| NBA | 1.90 | |
| Fenty beauty | 1.89 | |
| New Balance | 1.79 | |
| shein | 1.78 | |
| Coachella | 1.65 | |
| Oakley | 1.65 | |
| Paypal | 1.60 | |
| NFL | 1.57 | |
| Polo Ralph Lauren | 1.52 | |
| KFC | 1.50 | |
| Vans | 1.48 | |
| musical.ly | 1.45 | |
| Versace | 1.45 | |
| Puma | 1.45 | |
| Pandora | 1.44 | |
| Los Angeles Lakers | 1.44 | |
| Fujifilm | 1.37 | |
| Red Bull | 1.34 | |
| Warner Bros | 1.34 | |
| Sneakerhead | 1.33 | |
| BBC | 1.32 | |
| Pepsi | 1.30 | |
| Amazon | 1.28 |
Official Profiles
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LoginArtist: Protoje
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 7,260,669
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
5,128,042 | 70.63% |
| [+] |
Spotify |
2,000,791 | 27.56% |
| [+] |
Pandora |
120,065 | 1.65% |
| [+] |
Yandex |
11,771 | 0.16% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 03:00 UTC | Protoje | De Roma | Antwerp, Belgium | |
| 2026-03-21 03:30 UTC | Protoje | Case à Chocs | Neuchâtel, Switzerland | |
| 2026-03-22 03:00 UTC | Protoje | Rote fabrik | Zürich, Switzerland | |
| 2026-03-26 02:30 UTC | Protoje | ZENITH SUD MONTPELLIER | Montpellier, France | |
| 2026-03-28 03:00 UTC | Protoje | La Cooperative de Mai | Clermont-Ferrand, France | |
| 2026-03-29 02:00 UTC | Protoje | Den Atelier | Luxembourg, Luxembourg | |
| 2026-04-01 03:00 UTC | Protoje | Paradiso Grote Zaal | Amsterdam, Netherlands | |
| 2026-04-02 02:30 UTC | Protoje, Protoje & The Indiggnation | Le 106 | Rouen, France | |
| 2026-04-03 03:30 UTC | Protoje | L'ASTROLABE | Orléans, France | |
| 2026-04-04 02:00 UTC | Protoje, The Indiggnation | La Cigale | Paris, France |
