Protest the Hero

Protest the Hero — rock artist from CA.

Hailing from Whitby, Ontario, Protest the Hero blend technical metal and post-hardcore elements with a lineup consisting of Rody Walker, Tim Millar, Luke…

Influence: 57.94% Fanbase: 42.23% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 68.41% • Very Strong

As of 2025-09-09

106,566

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:08 UTC

Genres

rockrockmetalcanadian metaldjentmetalmelodic metalcoreprogressive metalmetalcore/deathcorepunkprogressive post-hardcorecanadian post-hardcore

Biography

Hailing from Whitby, Ontario, Protest the Hero blend technical metal and post-hardcore elements with a lineup consisting of Rody Walker, Tim Millar, Luke Hoskin, Moe Carlson, and Arif Mirabdolbaghi. The band's distinct sound drew comparisons to acts like Coheed & Cambria and At the Drive-In, leading to early successes including winning Best Indie Metal Band at the 2004 Indie Music Awards. After releasing their debut full-length Kezia in 2005, Protest the Hero continued to evolve their sound, with subsequent albums like Fortress in 2008 and Scurrilous in 2011 garnering critical acclaim. Their latest endeavors include the crowd-funded Volition in 2013, the subscription-based EP Pacific Myth in 2015, and the politically charged Palimpsest released in 2020, showcasing the band's bold commentary on contemporary issues.

Protest the Hero's journey began as high school friends united by a love for music, quickly establishing a unique identity that resonated with audiences. From early releases like Search for the Truth and A Calculated Use of Sound, the band's relentless touring schedule and diverse musical influences helped them stand out in the Canadian music scene. With a discography that includes standout albums like Kezia and Fortress, Protest the Hero's willingness to experiment and push boundaries has solidified their status as a leading force in the metal and post-hardcore genres. With a commitment to engaging their fanbase through innovative approaches like crowd-funding and subscription-based releases, the band continues to captivate audiences with their dynamic sound and thought-provoking lyrical content, as evidenced by their latest offering, Palimpsest.

Top Brand Affinities

Report Date: 2025-09-09

Protest the Hero connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, CANADA, BRAZIL. With a heavily male (88%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,209 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, Impericon, FromSoftware highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Protest the Hero moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Protest the Hero score 1.38% — Moderate bucket.

Brand: AmpegBrand: ImpericonBrand: FromSoftware

Followers:106,566

Engagements:1,470

Rate:1.4%

Posts:917

Avg Likes:1,475

Avg Comments:33

Avg Views:3,209

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 106,566 · Engagements 1,470 · Rate 1.4% Posts 917 · Views 3,209 · Avg Likes 1,475 · Avg Comments 33 · Avg Views 3,209	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 41% 35-44: 8% 13-17: 3%	Largest: 25-34 (45%); next: 18-24 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (29%) CANADA (13%) BRAZIL (6%) ITALY (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (29%), CANADA (13%), BRAZIL (6%)
Platform Engagement	Instagram: 1,352 avg likes/post · Youtube: 3,209 avg views/post	Best reach: Youtube 3,209 avg views; best engagement: Instagram 1,352 avg likes

Top Brand Affinities

Ampeg

Score: 68.41

Impericon

Score: 63.86

FromSoftware

Score: 27.50

Akg

Score: 24.33

Pro Tools

Score: 21.95

Sennheiser

Score: 20.74

Bloodborne

Score: 18.97

MOOG

Score: 18.93

BioShock

Score: 14.71

Scotiabank

Score: 12.83

Fallout

Score: 11.79

Akai

Score: 10.42

Brand	Category	Score
Ampeg		68.41
Impericon		63.86
FromSoftware		27.50
Akg		24.33
Pro Tools		21.95
Sennheiser		20.74
Bloodborne		18.97
MOOG		18.93
BioShock		14.71
Scotiabank		12.83
Fallout		11.79
Akai		10.42
Borderlands		9.67
Tim Hortons		9.38
Amazon Music		9.22
NHL		8.72
Final Fantasy		8.62
Ableton		8.08
Capcom		7.65
Square Enix		7.60
The Last of Us		7.55
God of War		7.33
Budweiser		6.99
Sega		6.81
Spotify Music		6.41
Pilsner Urquell		5.89
Nintendo		5.73
Jameson		5.56
Resident Evil		5.49
Power Rangers		5.41
Showtime		5.40
Monster Beverage		5.24
Omega		4.96
The Witcher		4.90
RAZER		4.87
Bethesda Softworks		4.82
Mortal Kombat		4.80
Comedy Central		4.75
Nvidia		4.72
Pokemon Go		4.64
Coors		4.63
Star Wars		4.43
Bandai Namco		4.43
Kickstarter		4.34
ASUS		4.20
Bud Light		4.18
Taco Bell		4.10
Columbia Pictures		3.95
AMC		3.76
Gundam		3.64