просто Лера

просто Лера — pop artist from BY.

Lera is a Russian singer-songwriter known for her folk-inspired music. She began her music career in 2010 and has since released several albums and singles.…

Recognizable

Country: BY | Gender: female | Artist ID: 4affcc7f-142d-44c2-88c3-bd2c0ffa1460

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Genres

poppoprussian poprussian alt popmainstream pophip-hop & raprussian hip hopcontemporary hip hop

Influential: 61.10% Fanbase: 48.33% Trending: 67.48%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-08

148,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 61.10% | Fanbase 48.33% | Trending 67.48% | CAREER STAGE: MAINSTREAM

Biography

Lera is a Russian singer-songwriter known for her folk-inspired music. She began her music career in 2010 and has since released several albums and singles. Lera's music is characterized by heartfelt lyrics and melodic arrangements, drawing inspiration from traditional Russian folk music.

With a growing fan base both in Russia and internationally, Lera continues to captivate audiences with her unique sound and introspective songwriting. Her live performances showcase her powerful vocals and emotive storytelling, solidifying her reputation as a talented and authentic artist in the music industry.

Report Date: 2025-09-08

просто Лера maintains consistent pull among 18-24 & 25-34 audiences across RUSSIA, UKRAINE, UNITED STATES. The audience leans male-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Youtube with 16,089 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist просто Лера score 0.63% — Low bucket.

Followers:148,000

Engagements:935

Rate:0.6%

Posts:156

Avg Likes:877

Avg Comments:58

Avg Views:16,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 148,000 · Engagements 935 · Rate 0.6% Posts 156 · Views 16,089 · Avg Likes 877 · Avg Comments 58 · Avg Views 16,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	RUSSIA (51%) UKRAINE (20%) UNITED STATES (5%) BELARUS (5%) KAZAKHSTAN (3%)	Top regions: RUSSIA (51%), UKRAINE (20%), UNITED STATES (5%)
Platform Engagement	Youtube: 16,089 avg views/post	Best reach: Youtube 16,089 avg views; best engagement: Youtube 877 avg likes