Prospa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
209,152
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:18:47 UTC
Genres
Biography
Prospa connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, POLAND. With a heavily male (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 17,650 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Prospa moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 209,152 · Engagements 9,463 · Rate 4.5% Posts 935 · Views 24,874 · Avg Likes 9,220 · Avg Comments 135 · Avg Views 24,874 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 32% 35-44: 17% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (32%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (42%) UNITED STATES (15%) POLAND (5%) SPAIN (3%) GERMANY (2%) |
Top regions: UNITED KINGDOM (42%), UNITED STATES (15%), POLAND (5%) |
| Platform Engagement | Instagram: 7,573 avg likes/post · Tiktok: 17,650 avg views/post · Youtube: 7,224 avg views/post | Best reach: Tiktok 17,650 avg views; best engagement: Instagram 7,573 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
SUSHISAMBA
Carling
Trancefamily
Vauxhall
SoundCloud
ITV
Amazon Music
Akai
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 87.13 | |
| Pioneer | 47.09 | |
| Ableton | 40.75 | |
| MOOG | 31.90 | |
| SUSHISAMBA | 24.62 | |
| Carling | 23.48 | |
| Trancefamily | 22.94 | |
| Vauxhall | 19.65 | |
| SoundCloud | 19.49 | |
| ITV | 17.15 | |
| Amazon Music | 16.99 | |
| Akai | 14.47 | |
| All Saints | 12.35 | |
| Tate Modern | 11.56 | |
| Sennheiser | 11.08 | |
| Tomorrowland | 10.47 | |
| Fred Perry | 10.32 | |
| Selfridges | 9.56 | |
| Sainsbury's | 8.83 | |
| JACQUEMUS | 8.77 | |
| Carlsberg | 8.49 | |
| Grey Goose | 8.39 | |
| Coachella | 7.96 | |
| Spotify Music | 7.77 | |
| Stone Island | 7.48 | |
| Marks & Spencer | 7.41 | |
| Stüssy | 7.35 | |
| MISSGUIDED | 6.31 | |
| Guinness | 6.31 | |
| Tesco | 6.22 | |
| Vivienne Westwood | 6.20 | |
| boohoo | 5.96 | |
| BBC | 5.93 | |
| Dsquared | 5.75 | |
| Beats Electronics | 5.74 | |
| ASOS | 5.00 | |
| American Airlines | 4.90 | |
| Topshop | 4.57 | |
| Moncler | 4.11 | |
| Bacardi | 4.03 | |
| Showtime | 4.03 | |
| Lollapalooza | 3.75 | |
| Dr. Martens | 3.55 | |
| Harrods | 3.33 | |
| Emporium | 3.30 | |
| Carhartt | 3.27 | |
| Urban Outfitters | 3.20 | |
| Sunnies Studios | 3.09 | |
| BALMAIN | 3.08 | |
| Primark | 2.93 |
Official Profiles
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LoginArtist: Prospa
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 05:30 UTC | PROSPA, Cloonee | Concourse, Depot Mayfield | Manchester, United Kingdom | |
| 2025-12-20 05:30 UTC | Cloonee, Prospa, The Warehouse Project, L.P. Rhythm | Mayfield Depot | Manchester, United Kingdom | |
| 2026-01-10 01:00 UTC | Chris Stussy, Prospa | PICA (Port Melbourne Industrial Centre for the Arts) | Melbourne, Australia | |
| 2026-01-10 01:00 UTC | Chris Stussy, Prospa | Pica | Melbourne, Australia | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
