Prof

Prof — hip-hop & rap artist from US.

Prof, the Minneapolis-based artist known for his dynamic live performances and clever lyrics, is set to release his seventh studio album, "Horse," on April 14,…

Influence: 58.46% Fanbase: 38.33% Trending: 68.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 17.84% • Very Strong

As of 2025-09-09

1,432,177

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:50 UTC

Genres

hip-hop & raphip-hop/rapminnesota hip hopcontemporary hip hophip hop

Biography

Prof, the Minneapolis-based artist known for his dynamic live performances and clever lyrics, is set to release his seventh studio album, "Horse," on April 14, 2023, under his Stophouse Music Group label. Following the success of his previous album, "Powderhorn Suites," which reached impressive chart positions and garnered over 140 million streams in 2022, Prof continues to solidify his position as a formidable force in the music industry. With a dedicated fan base and a knack for storytelling, Prof's upcoming album is poised to further establish his presence on the national stage.

Having experienced a surge in popularity and critical acclaim with "Powderhorn Suites," Prof's journey as an independent artist has been marked by significant milestones, from chart success to a rapidly growing online following. Despite his forthcoming album being likened to a personal Rocky training montage, Prof's consistent upward trajectory in both artistic output and audience engagement indicates that his impact on the music scene is far from a mere comeback story.

Top Brand Affinities

Report Date: 2025-09-09

Prof converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (80%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 41,253 avg views per post, with supportive conversation on Instagram. Shared audience with Akai, Jameson, Crown Royal underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prof score 0.56% — Low bucket.

Brand: AkaiBrand: JamesonBrand: Crown Royal

Followers:1,432,177

Engagements:8,027

Rate:0.6%

Posts:4,274

Avg Likes:7,678

Avg Comments:465

Avg Views:58,153

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,432,177 · Engagements 8,027 · Rate 0.6% Posts 4,274 · Views 58,153 · Avg Likes 7,678 · Avg Comments 465 · Avg Views 58,153	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 32% 35-44: 19% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (32%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (68%) CANADA (9%) UNITED KINGDOM (4%) AUSTRALIA (3%) NIGERIA (3%)	Top regions: UNITED STATES (68%), CANADA (9%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 3,949 avg likes/post · Tiktok: 16,900 avg views/post · Youtube: 41,253 avg views/post	Best reach: Youtube 41,253 avg views; best engagement: Instagram 3,949 avg likes

Top Brand Affinities

Akai

Score: 17.84

Jameson

Score: 13.24

Crown Royal

Score: 12.46

Coors

Score: 11.06

Hoonigan

Score: 8.73

Ableton

Score: 7.86

Pro Tools

Score: 7.24

Pacific Northwest Wonderland

Score: 6.39

Bud Light

Score: 5.96

Beats Electronics

Score: 5.92

SoundCloud

Score: 5.69

Taco Bell

Score: 5.54

Brand	Category	Score
Akai		17.84
Jameson		13.24
Crown Royal		12.46
Coors		11.06
Hoonigan		8.73
Ableton		7.86
Pro Tools		7.24
Pacific Northwest Wonderland		6.39
Bud Light		5.96
Beats Electronics		5.92
SoundCloud		5.69
Taco Bell		5.54
Fallout		5.43
Volcom		5.28
Carhartt		5.16
Comedy Central		5.03
Columbia Pictures		4.88
Mortal Kombat		4.65
NHL		4.48
Pilsner Urquell		4.46
Nickelodeon		4.24
Showtime		4.14
Nixon		3.94
Acura		3.94
Spotify Music		3.91
NFL		3.79
Monster Beverage		3.74
GMC		3.46
Busch		3.40
Harley-Davidson		3.36
ESPN		3.19
WWE		3.17
Chipotle Mexican Grill		3.12
Target		2.95
Activision Blizzard		2.88
Subaru		2.87
Cadillac		2.85
Nintendo		2.85
Los Angeles Lakers		2.82
MTV		2.81
Sneakerhead		2.79
Coachella		2.78
Budweiser		2.76
Chrysler		2.72
Jack Daniels		2.60
Prismacolor		2.54
Dodge		2.54
Star Wars		2.53
Red Bull		2.52
Walmart		2.51