Procol Harum
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
34,600
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-30 19:56:46 UTC
Genres
Biography
Procol Harum's journey began with instrumentalist Gary Brooker forming the group at a young age, eventually finding success with hits like "A Whiter Shade of Pale." The band underwent various lineup changes but continued to release albums that resonated with audiences in both the UK and the US. Despite disbanding in the late '70s, Procol Harum reunited multiple times over the years, releasing new music and embarking on tours. Their legacy lives on through their innovative approach to rock music and the enduring impact of their classic songs.
Procol Harum indexes high with fans in the 45-64 range in UNITED STATES, BRAZIL, ITALY. The skew is heavily male (80%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 354 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Procol Harum when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 34,600 · Engagements 5 · Rate 0.0% Posts 505 · Views 354 · Avg Likes 5 · Avg Comments 0 · Avg Views 354 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 37% 25-34: 24% 35-44: 23% 18-24: 13% |
Largest: 45-64 (37%); next: 25-34 (24%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (14%) ITALY (8%) FRANCE (4%) INDONESIA (4%) |
Top regions: UNITED STATES (21%), BRAZIL (14%), ITALY (8%) |
| Platform Engagement | Youtube: 354 avg views/post | Best reach: Youtube 354 avg views; best engagement: Youtube 5 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Procol Harum
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
