Problem Child
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
142,076
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:15:15 UTC
Genres
Biography
The song's rebellious nature and catchy hooks have solidified its place as a fan favorite and a staple in rock music history. "Problem Child" serves as a reminder of the power of music to capture the emotions and experiences of youth, resonating with listeners of all ages who can relate to its themes of defiance and nonconformity.
Problem Child performs best with fans in the 25-34 range, concentrated in UNITED STATES, TRINIDAD & TOBAGO, JAMAICA. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 51,541 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Bim, Hennessy, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Problem Child is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 142,076 · Engagements 5,232 · Rate 3.7% Posts 163 · Views 65,541 · Avg Likes 5,059 · Avg Comments 161 · Avg Views 65,541 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 32% 35-44: 10% 13-17: 7% |
Largest: 25-34 (49%); next: 18-24 (32%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (21%) TRINIDAD & TOBAGO (12%) JAMAICA (12%) NIGERIA (9%) ST. VINCENT & GRENADINES (4%) |
Top regions: UNITED STATES (21%), TRINIDAD & TOBAGO (12%), JAMAICA (12%) |
| Platform Engagement | Instagram: 3,053 avg likes/post · Tiktok: 14,000 avg views/post · Youtube: 51,541 avg views/post | Best reach: Youtube 51,541 avg views; best engagement: Instagram 3,053 avg likes |
Top Brand Affinities
Bim
Hennessy
Mixcloud
Jetblue Airways
Pioneer
Shea Moisture
Hennessey
Johnnie Walker
Campari
Amazon Music
boohoo
Macy's
| Brand | Category | Score |
|---|---|---|
| Bim | 36.33 | |
| Hennessy | 21.44 | |
| Mixcloud | 19.99 | |
| Jetblue Airways | 16.91 | |
| Pioneer | 16.04 | |
| Shea Moisture | 14.45 | |
| Hennessey | 13.74 | |
| Johnnie Walker | 11.95 | |
| Campari | 9.40 | |
| Amazon Music | 9.32 | |
| boohoo | 8.86 | |
| Macy's | 7.51 | |
| SoundCloud | 7.30 | |
| Clarks | 7.04 | |
| FashionNova | 6.77 | |
| Fenty beauty | 5.90 | |
| MISSGUIDED | 5.57 | |
| iHeartRadio Music Awards | 5.06 | |
| Smirnoff | 4.94 | |
| American Airlines | 4.51 | |
| Coach | 4.28 | |
| Steve Madden | 4.11 | |
| Margaritaville | 4.09 | |
| Guinness | 4.04 | |
| OLD NAVY | 3.76 | |
| Bacardi | 3.67 | |
| MTV | 3.59 | |
| Verizon | 3.48 | |
| shein | 3.33 | |
| Timberland | 3.29 | |
| Paramount Pictures | 3.21 | |
| Comedy Central | 3.21 | |
| SheInside | 3.06 | |
| Beats Electronics | 2.96 | |
| Baileys | 2.86 | |
| NARS Cosmetics | 2.84 | |
| Spotify Music | 2.81 | |
| Fendi | 2.76 | |
| Marc Jacobs | 2.67 | |
| Heineken | 2.66 | |
| Forever 21 | 2.62 | |
| KFC | 2.62 | |
| Primark | 2.47 | |
| Dolce & Gabbana | 2.45 | |
| NBC | 2.41 | |
| Christian Louboutin | 2.39 | |
| Philips | 2.29 | |
| NBA | 2.24 | |
| Gymshark | 2.06 | |
| NYX Cosmetics | 2.05 |
Official Profiles
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LoginArtist: Problem Child
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
