ProbCause
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
31,702
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:17 UTC
Genres
Biography
ProbCause cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 311 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with iHeartRaves, Phase One, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,702 · Engagements 990 · Rate 3.1% Posts 398 · Views 311 · Avg Likes 989 · Avg Comments 88 · Avg Views 311 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 9% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (65%) CANADA (8%) UNITED KINGDOM (8%) FRANCE (2%) GERMANY (2%) |
Top regions: UNITED STATES (65%), CANADA (8%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 979 avg likes/post · Youtube: 311 avg views/post | Best reach: Youtube 311 avg views; best engagement: Instagram 979 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
MOOG
Akai
Live Nation
Arctic Fox hair Color
Lollapalooza
Pro Tools
Coors
Pioneer
SoundCloud
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 314.53 | |
| Phase One | 48.98 | |
| Ableton | 39.03 | |
| MOOG | 28.92 | |
| Akai | 28.23 | |
| Live Nation | 22.30 | |
| Arctic Fox hair Color | 19.75 | |
| Lollapalooza | 19.05 | |
| Pro Tools | 13.46 | |
| Coors | 12.24 | |
| Pioneer | 12.23 | |
| SoundCloud | 12.08 | |
| Beats Electronics | 9.06 | |
| Amazon Music | 8.45 | |
| Mulberry | 7.52 | |
| Emporium | 6.51 | |
| Bud Light | 6.29 | |
| Margaritaville | 6.14 | |
| Spotify Music | 5.95 | |
| Jameson | 5.66 | |
| Coachella | 5.54 | |
| Hennessy | 5.52 | |
| Taco Bell | 5.20 | |
| Busch | 5.03 | |
| Pacific Northwest Wonderland | 4.98 | |
| Verizon | 4.67 | |
| Comedy Central | 4.41 | |
| Tomorrowland | 4.33 | |
| NHL | 4.20 | |
| Showtime | 4.18 | |
| ESPN | 4.16 | |
| Kickstarter | 3.97 | |
| American Eagle | 3.81 | |
| Carhartt | 3.69 | |
| Budweiser | 3.56 | |
| Kodak | 3.45 | |
| MTV | 3.39 | |
| Nickelodeon | 3.27 | |
| NFL | 3.13 | |
| Pepsi | 3.12 | |
| Airbnb | 3.08 | |
| Cadillac | 3.08 | |
| Monster Beverage | 3.04 | |
| Prismacolor | 3.00 | |
| Chipotle Mexican Grill | 2.91 | |
| Polaroid | 2.83 | |
| A Game of Tones | 2.77 | |
| Paramount Pictures | 2.75 | |
| Urban Outfitters | 2.72 | |
| Lululemon Athletica | 2.72 |
Official Profiles
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LoginArtist: ProbCause
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Daily Bread, ProbCause, EAZYBAKED, Noetika | SILO Dallas | Dallas, United States | |
| 2025-12-14 04:00 UTC | Daily Bread, ProbCause, EAZYBAKED, Noetika | The Far Out Lounge & Stage | Austin, United States |
