PRO8L3M Brand Affinity ranks highest Ballantine's at 23.46% . Very Strong. Score DMDB 55.42% | Fanbase 41.70%

PRO8L3M — alternative artist from PL.

PRO8L3M, consisting of Oskar and Steez, emerged onto the Polish music scene in 2013 and quickly gained recognition for their unique sound blending elements of…

PRO8L3M

Established

Country: PL | Artist ID: 11e81bce-6d79-8786-9fdc-a0369fe50396

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Genres

alternativepolish alternativehip-hop & raphip-hop/rappolish hip hoppolish alternative rapcontemporary hip hophip hop

Influential: 55.42% Fanbase: 41.70% Trending: 62.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 23.46% • Very Strong

As of 2025-09-09

1,431,864

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.42% | Fanbase 41.70% | Trending 62.29% | CAREER STAGE: MID_LEVEL

Biography

PRO8L3M, consisting of Oskar and Steez, emerged onto the Polish music scene in 2013 and quickly gained recognition for their unique sound blending elements of 80s and 90s culture, spanning genres from hip-hop to electronic and alternative music. Their refusal to conform to trends has garnered them a dedicated fan base and critical acclaim, with their albums and mixtapes exploring themes of technology, societal transformation, and urban nightlife.

Known for their conceptual approach to music, PRO8L3M's discography delves into the perils of corporate technological expansion, reflections on Poland's evolving landscape, and vivid portrayals of city nightlife. Their latest album, PROXL3M (2024), serves as a culmination of their decade-long musical journey, showcasing their ability to captivate audiences with narratives that blend suspenseful storytelling, urban poetry, and pop culture references.

Report Date: 2025-09-09

PRO8L3M speaks to 18-24 & 25-34 audiences with measurable traction in POLAND, UNITED STATES, UNITED KINGDOM. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (364,193 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ballantine's, Golden Rose, Rimmel London, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PRO8L3M score 3.94% — Very Strong bucket.

Brand: Ballantine'sBrand: Golden RoseBrand: Rimmel London

Followers:1,431,864

Engagements:56,473

Rate:3.9%

Posts:1,365

Avg Likes:55,983

Avg Comments:645

Avg Views:364,193

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,431,864 · Engagements 56,473 · Rate 3.9% Posts 1,365 · Views 364,193 · Avg Likes 55,983 · Avg Comments 645 · Avg Views 364,193	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 35-44: 8% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	POLAND (93%) UNITED STATES (2%) UNITED KINGDOM (1%) ITALY (1%) SPAIN (1%)	Top regions: POLAND (93%), UNITED STATES (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 42,334 avg likes/post · Youtube: 364,193 avg views/post	Best reach: Youtube 364,193 avg views; best engagement: Instagram 42,334 avg likes

Top Brand Affinities

Ballantine's

Score: 23.46

Golden Rose

Score: 18.41

Rimmel London

Score: 15.19

Jagermeister

Score: 11.73

New Era

Score: 10.31

Ellesse

Score: 9.94

G-shock

Score: 9.65

Jim Beam

Score: 9.09

Opel

Score: 7.25

Stradivarius

Score: 6.24

MISSGUIDED

Score: 6.14

Stüssy

Score: 5.98

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Top Brand Affinities

Brand	Category	Score
Ballantine's		23.46
Golden Rose		18.41
Rimmel London		15.19
Jagermeister		11.73
New Era		10.31
Ellesse		9.94
G-shock		9.65
Jim Beam		9.09
Opel		7.25
Stradivarius		6.24
MISSGUIDED		6.14
Stüssy		5.98
The Witcher		5.30
Calzedonia		5.28
Subaru		4.75
Jack Daniels		4.71
Kickstagram		4.50
Fiat		4.36
Carhartt		4.15
New Balance		4.11
Rover		3.89
Counter-Strike		3.75
ASICS		3.74
Audi		3.60
Martini		3.47
Tommy Hilfiger		3.45
BBS		3.45
Fila		3.33
Pull&Bear		3.23
BMW		3.21
Reebok		3.16
Citroen		3.12
Haima		3.10
Aperol		3.06
Vans		3.02
Alfa Romeo		3.02
Calvin Klein		3.00
FIFA		2.98
Skoda		2.87
Bershka		2.85
Polo Ralph Lauren		2.78
Peugeot		2.69
Nike		2.68
Monster Beverage		2.59
Adidas		2.57
Sneakerhead		2.57
Mercedes-Benz		2.52
Tesco		2.49
Armani		2.49
Volvo		2.37