Priya Ragu

Priya Ragu — pop artist from CH.

Emerging as a vital new artist with her debut mixtape 'damnshestamil', Tamil-Swiss artist Priya Ragu garnered acclaim with a BBC Sound Poll nomination, a…

Influence: 49.78% Fanbase: 21.22% Trending: 64.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 22.92% • Very Strong

As of 2025-09-08

279,504

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:53 UTC

Genres

popzurich indier&b, funk & soulr&b/soul

Biography

Emerging as a vital new artist with her debut mixtape 'damnshestamil', Tamil-Swiss artist Priya Ragu garnered acclaim with a BBC Sound Poll nomination, a captivating TV debut on 'Later… with Jools Holland', and a feature on Jungle’s 'Loving In Stereo' album. Now, she gears up for the release of her highly anticipated debut album 'SANTHOSAM', which promises to elevate her signature raguwavy sound - a fusion of simmering R&B, pop hooks, soulful vocals, dance beats, and Tamil music elements - to new heights. Crafted in collaboration with her producer brother Japhna Gold, the album reflects Priya’s journey of self-discovery with a blend of positive energy, diverse musical textures, disco anthems, and poignant political themes.

The eagerly awaited 'SANTHOSAM' is now available for pre-order and pre-save, offering listeners a vibrant and introspective musical experience that encapsulates Priya Ragu's dynamic artistry and cultural influences.

Top Brand Affinities

Report Date: 2025-09-08

Priya Ragu commands interest from 18-24 & 25-34 audiences in INDIA, UNITED STATES, UNITED KINGDOM. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (56,570 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Akai, Mixcloud, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Priya Ragu score 1.61% — Moderate bucket.

Brand: AkaiBrand: MixcloudBrand: MOOG

Followers:279,504

Engagements:4,511

Rate:1.6%

Posts:359

Avg Likes:4,387

Avg Comments:140

Avg Views:74,320

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 279,504 · Engagements 4,511 · Rate 1.6% Posts 359 · Views 74,320 · Avg Likes 4,387 · Avg Comments 140 · Avg Views 74,320	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 8% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	INDIA (29%) UNITED STATES (16%) UNITED KINGDOM (10%) SWITZERLAND (5%) FRANCE (5%)	Top regions: INDIA (29%), UNITED STATES (16%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 2,673 avg likes/post · Tiktok: 17,750 avg views/post · Youtube: 56,570 avg views/post	Best reach: Youtube 56,570 avg views; best engagement: Instagram 2,673 avg likes

Top Brand Affinities

Akai

Score: 22.92

Mixcloud

Score: 20.94

MOOG

Score: 19.21

Ableton

Score: 18.96

Sabyasachi Mukherjee

Score: 14.84

Selfridges

Score: 11.11

Tate Modern

Score: 11.03

Jean Paul Gaultier

Score: 10.64

Amazon Music

Score: 10.20

Depop

Score: 9.88

Vivienne Westwood

Score: 8.75

Pioneer

Score: 8.66

Brand	Category	Score
Akai		22.92
Mixcloud		20.94
MOOG		19.21
Ableton		18.96
Sabyasachi Mukherjee		14.84
Selfridges		11.11
Tate Modern		11.03
Jean Paul Gaultier		10.64
Amazon Music		10.20
Depop		9.88
Vivienne Westwood		8.75
Pioneer		8.66
Pro Tools		8.20
Vauxhall		7.85
Acne Studios		7.67
ASOS		7.62
Beats Electronics		6.88
SoundCloud		6.82
Spotify Music		6.78
JACQUEMUS		6.25
River Island		6.04
boohoo		5.88
Maison Margiela		5.88
BBC		5.54
Alexander McQueen		5.39
Loewe		5.28
Mahindra		4.81
Dr. Martens		4.61
Miu Miu		4.56
Coachella		4.36
Topshop		4.10
Kodak		4.07
Leica		3.96
Carhartt		3.92
Moncler		3.90
Urban Outfitters		3.80
Stüssy		3.80
Fenty beauty		3.67
Bajaj		3.65
Vogue		3.55
Tesco		3.34
NBC		3.27
Tinder		3.26
MTV		3.25
Hennessy		3.24
H&M		3.16
Bacardi		3.09
Showtime		3.06
Polaroid		3.00
Aperol		2.95