Princess Nokia

Princess Nokia — alternative artist from US.

Princess Nokia, the multifaceted New York-born Puerto Rican artist, is a prominent figure in challenging mainstream culture and amplifying her authentic voice…

Influence: 62.53% Fanbase: 47.05% Trending: 70.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 15.24% • Very Strong

As of 2025-09-08

1,469,586

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:20 UTC

Genres

alternativeescape roomhip-hop & raphip-hop/raplgbtq+ hip hopcontemporary hip hophip hoptrapelectronictrap queen

Biography

Princess Nokia, the multifaceted New York-born Puerto Rican artist, is a prominent figure in challenging mainstream culture and amplifying her authentic voice across various platforms. With her 2017 breakthrough album "1992 Deluxe," she garnered critical acclaim and commercial success, establishing herself as a powerful force in music and beyond. Through independent business decisions and strategic moves, she continues to make a significant impact in the industry, from selling out tours to hosting her own radio show.

As Princess Nokia rises as a vital voice in the music scene, she remains steadfast in her commitment to authenticity and artistic integrity. Her dedication to her craft and refusal to conform for fame sets her apart as a genuine and influential figure in the cultural landscape. Through her music and various ventures, Princess Nokia embodies the essence of a leader who represents the evolving demands of today's society.

Top Brand Affinities

Report Date: 2025-09-08

Princess Nokia engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,068 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Shea Moisture, Jean Paul Gaultier, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Princess Nokia score 1.17% — Moderate bucket.

Brand: Shea MoistureBrand: Jean Paul GaultierBrand: Glossier

Followers:1,469,586

Engagements:17,212

Rate:1.2%

Posts:51

Avg Likes:17,193

Avg Comments:405

Avg Views:4,068

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,469,586 · Engagements 17,212 · Rate 1.2% Posts 51 · Views 4,068 · Avg Likes 17,193 · Avg Comments 405 · Avg Views 4,068	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (39%) BRAZIL (6%) UNITED KINGDOM (4%) FRANCE (4%) CANADA (4%)	Top regions: UNITED STATES (39%), BRAZIL (6%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 16,980 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,068 avg views/post	Best reach: Youtube 4,068 avg views; best engagement: Instagram 16,980 avg likes

Top Brand Affinities

Shea Moisture

Score: 15.24

Jean Paul Gaultier

Score: 13.35

Glossier

Score: 11.03

Barbie

Score: 8.38

Free People

Score: 7.13

Hot Topic

Score: 6.90

Fenty beauty

Score: 6.66

ULTA Beauty

Score: 6.38

Ableton

Score: 6.16

MISSGUIDED

Score: 6.12

Vivienne Westwood

Score: 5.89

Milani Cosmetics

Score: 5.81

Brand	Category	Score
Shea Moisture		15.24
Jean Paul Gaultier		13.35
Glossier		11.03
Barbie		8.38
Free People		7.13
Hot Topic		6.90
Fenty beauty		6.66
ULTA Beauty		6.38
Ableton		6.16
MISSGUIDED		6.12
Vivienne Westwood		5.89
Milani Cosmetics		5.81
Maison Margiela		5.73
Urban Outfitters		5.49
boohoo		5.43
SoundCloud		5.23
Coach		5.13
Dr. Martens		4.87
Steve Madden		4.86
UGG		4.76
Alexander McQueen		4.51
Matrix		4.36
FashionNova		4.36
Hennessy		4.22
Kodak		4.20
ASOS		4.10
NARS Cosmetics		3.97
Coachella		3.93
Miu Miu		3.85
Marc Jacobs		3.52
NORDSTROM		3.39
OLD NAVY		3.35
Nokia		3.34
Stüssy		3.24
Polaroid		3.12
Carhartt		3.09
Showtime		3.09
Sephora		3.05
Spotify Music		3.05
Vogue		2.89
Topshop		2.86
Abercrombie & Fitch		2.83
Target		2.81
Anastasia Beverly Hills		2.81
NYX Cosmetics		2.79
Sunnies Studios		2.78
shein		2.75
Benefit Cosmetics		2.72
Versace		2.72
Forever 21		2.59