Prince Fatty

Prince Fatty — reggae artist from GB.

Based in London, Prince Fatty, the creation of music producer Michael Pelanconi, delivers characterful interpretations of old-school reggae, soul, and Latin…

Influence: 52.50% Fanbase: 26.87% Trending: 65.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 147.98% • Very Strong

As of 2025-09-08

26,307

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

reggaereggaedubskaroots reggae

Biography

Based in London, Prince Fatty, the creation of music producer Michael Pelanconi, delivers characterful interpretations of old-school reggae, soul, and Latin grooves. Known for collaborating with a diverse range of global talents, from Jamaican superstars like Big Youth and Marcia Griffiths to Afrobeat musicians like Dele Sosimi and Latin maverick Manu Chao, Prince Fatty's music has made its mark in international popular culture, featuring on soundtracks for shows like Breaking Bad and Grey's Anatomy. As a producer and songwriter, he is credited with "virtually reinventing lovers rock" on the first two Hollie Cook albums.

Prince Fatty can be found performing at clubs and festivals worldwide, sharing his music knowledge, and collaborating with artists from cities like New York, Sao Paolo, Lagos, and Bangkok. In 2023, he founded the artist-focused record label Lovedub Limited, following numerous releases on labels such as Mr Bongo, Delicious Vinyl, Tru Thoughts, VP Records, and Evergreen.

Top Brand Affinities

Report Date: 2025-09-08

Prince Fatty cuts through with 25-34 & 35-44 audiences and consistency across UNITED KINGDOM, UNITED STATES, BRAZIL. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 178 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prince Fatty score 0.68% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:26,307

Engagements:178

Rate:0.7%

Posts:637

Avg Likes:178

Avg Comments:8

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,307 · Engagements 178 · Rate 0.7% Posts 637 · Views 0 · Avg Likes 178 · Avg Comments 8 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 32% 45-64: 13% 18-24: 12%	Largest: 25-34 (40%); next: 35-44 (32%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (17%) BRAZIL (16%) FRANCE (4%) MEXICO (4%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (17%), BRAZIL (16%)
Platform Engagement	Instagram: 178 avg likes/post	best engagement: Instagram 178 avg likes

Top Brand Affinities

Mixcloud

Score: 147.98

MOOG

Score: 54.54

Akai

Score: 49.51

Ableton

Score: 34.73

Pro Tools

Score: 25.22

Akg

Score: 20.02

Fred Perry

Score: 17.74

Pioneer

Score: 15.70

Sennheiser

Score: 12.80

Amazon Music

Score: 11.49

SoundCloud

Score: 11.20

Beats Electronics

Score: 8.94

Brand	Category	Score
Mixcloud		147.98
MOOG		54.54
Akai		49.51
Ableton		34.73
Pro Tools		25.22
Akg		20.02
Fred Perry		17.74
Pioneer		15.70
Sennheiser		12.80
Amazon Music		11.49
SoundCloud		11.20
Beats Electronics		8.94
Spotify Music		8.79
Clarks		7.56
Tate Modern		6.48
BBC		4.38
Dr. Martens		3.15
Lollapalooza		3.12
Stüssy		3.03
Emporium		3.02
Guinness		2.88
Carhartt		2.62
Warner Bros		2.41
Heineken		2.31
Tesco		2.29
Paramount Pictures		2.19
Budweiser		2.03
Coachella		1.96
Yamaha		1.91
Showtime		1.90
Kodak		1.88
Paypal		1.66
Pepsi		1.52
Fujifilm		1.49
Polaroid		1.48
musical.ly		1.47
Lego		1.45
Amazon		1.43
Universal		1.41
Lush		1.38
Volkswagen		1.36
Vans		1.31
Adobe		1.25
GoPro		1.23
Star Wars		1.23
Pandora		1.19
Sony		1.14
Airbnb		1.11
Red Bull		1.08
Los Angeles Lakers		1.06