PRETTYMUCH Brand Affinity ranks highest Brandy Melville at 9.30% . Very Strong. Score DMDB 59.12% | Fanbase 50.03%

PRETTYMUCH — pop artist from US.

PRETTYMUCH is a four-member band consisting of Brandon Arreaga, Edwin Honoret, Zion Kuwonu, and Austin Porter. The group gained recognition with early singles…

PRETTYMUCH

Recognizable

Country: US | Artist ID: 11e81bbb-d557-d5d2-a782-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popsocial media popboy bandmainstream popalternativealt z

Influential: 59.12% Fanbase: 50.03% Trending: 63.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 9.30% • Very Strong

As of 2025-09-09

2,145,088

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.12% | Fanbase 50.03% | Trending 63.66% | CAREER STAGE: MAINSTREAM

Biography

PRETTYMUCH is a four-member band consisting of Brandon Arreaga, Edwin Honoret, Zion Kuwonu, and Austin Porter. The group gained recognition with early singles like “Would You Mind” and “Summer On You,” leading to the release of projects such as 2019’s Phases and INTL:EP. They have amassed over 1 billion audio and video streams and have a combined social media following of 6.3 million. Notable achievements include selling out two headline tours, opening for Khalid, and receiving accolades from publications like Rolling Stone, MTV, Los Angeles Times, and Billboard.

Throughout their career, PRETTYMUCH has been nominated for various awards, including Best Boy Band at the 2018 iHeartRadio Music Awards and Best Group at the 2019 MTV Video Music Awards. They have made television appearances on shows like The Late Late Show with James Corden and Good Morning America, as well as partnering with brands such as Puma, Kellogg’s Frosted Flakes, and Hollister.

Report Date: 2025-09-09

PRETTYMUCH indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (80%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 91,250 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Brandy Melville, iHeartRadio Music Awards, Champion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose PRETTYMUCH when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PRETTYMUCH score 0.69% — Low bucket.

Brand: Brandy MelvilleBrand: iHeartRadio Music AwardsBrand: Champion

Followers:2,145,088

Engagements:14,858

Rate:0.7%

Posts:875

Avg Likes:14,510

Avg Comments:212

Avg Views:125,943

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,145,088 · Engagements 14,858 · Rate 0.7% Posts 875 · Views 125,943 · Avg Likes 14,510 · Avg Comments 212 · Avg Views 125,943	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 16% 13-17: 15% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (16%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (34%) BRAZIL (11%) UNITED KINGDOM (5%) CANADA (3%) INDIA (3%)	Top regions: UNITED STATES (34%), BRAZIL (11%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 9,602 avg likes/post · Tiktok: 91,250 avg views/post · Youtube: 34,693 avg views/post	Best reach: Tiktok 91,250 avg views; best engagement: Instagram 9,602 avg likes

Top Brand Affinities

Brandy Melville

Score: 9.30

iHeartRadio Music Awards

Score: 8.05

Champion

Score: 5.74

ULTA Beauty

Score: 5.43

boohoo

Score: 4.65

Coach

Score: 4.63

Forever 21

Score: 4.07

Steve Madden

Score: 4.06

Stüssy

Score: 3.53

shein

Score: 3.48

Kylie Cosmetics

Score: 3.47

Coachella

Score: 3.42

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Brandy Melville		9.30
iHeartRadio Music Awards		8.05
Champion		5.74
ULTA Beauty		5.43
boohoo		4.65
Coach		4.63
Forever 21		4.07
Steve Madden		4.06
Stüssy		3.53
shein		3.48
Kylie Cosmetics		3.47
Coachella		3.42
American Eagle		3.39
CBS Television Studios		3.35
Fenty beauty		3.31
MTV		3.19
Lollapalooza		3.17
Nickelodeon		3.11
SheInside		3.07
Urban Outfitters		3.03
ASOS		2.74
CBS		2.72
Chrysler		2.67
FashionNova		2.61
Busch		2.48
H&M		2.33
Dr. Martens		2.25
Polaroid		2.22
Target		2.13
NYX Cosmetics		2.11
Hollister Co		2.10
Bershka		2.04
Victoria's Secret		2.03
Pepsi		1.91
Vogue		1.88
Primark		1.86
Anastasia Beverly Hills		1.85
Walmart		1.84
Showtime		1.77
Spotify Music		1.76
Paramount Pictures		1.73
Walt Disney		1.72
UNIQLO		1.69
SoundCloud		1.68
Vans		1.67
Costco		1.65
New Balance		1.64
Michael Kors		1.60
Converse		1.60
Chipotle Mexican Grill		1.56