Pretenders

Pretenders — pop artist from GB.

The Pretenders, a British-American rock band formed in 1978 by lead vocalist and songwriter Chrissie Hynde, released their latest studio album, 'Relentless'.…

Influence: 70.46% Fanbase: 56.11% Trending: 77.63% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 54.69% • Very Strong

As of 2025-09-26

306,243

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 21:29:39 UTC

Genres

popnew romanticnew wave poprockpermanent waverockpop rockroots rockart rocknew wavealbum rockheartland rocksoft rockclassic rockmellow goldalternative rockamericanlilithfolk & traditionalfolkfolk rock

Biography

The Pretenders, a British-American rock band formed in 1978 by lead vocalist and songwriter Chrissie Hynde, released their latest studio album, 'Relentless'. The album features singles 'Let The Sun Come In', 'A Love', and 'I Think About You Daily'. Fans can stream and download the album now.

Top Brand Affinities

Report Date: 2025-09-26

Pretenders commands interest from 45-64 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. With a heavily male (70%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (8,083 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Live Nation, Warner Music, Ampeg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pretenders score 0.86% — Low bucket.

Brand: Live NationBrand: Warner MusicBrand: Ampeg

Followers:306,243

Engagements:2,630

Rate:0.9%

Posts:964

Avg Likes:2,540

Avg Comments:73

Avg Views:14,195

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 306,243 · Engagements 2,630 · Rate 0.9% Posts 964 · Views 14,195 · Avg Likes 2,540 · Avg Comments 73 · Avg Views 14,195	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 29% 25-34: 27% 35-44: 27% 18-24: 14%	Largest: 45-64 (29%); next: 25-34 (27%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (32%) BRAZIL (17%) NIGERIA (6%) UNITED KINGDOM (6%) FRANCE (4%)	Top regions: UNITED STATES (32%), BRAZIL (17%), NIGERIA (6%)
Platform Engagement	Instagram: 1,332 avg likes/post · Tiktok: 8,083 avg views/post · Youtube: 6,112 avg views/post	Best reach: Tiktok 8,083 avg views; best engagement: Instagram 1,332 avg likes

Top Brand Affinities

Live Nation

Score: 54.69

Warner Music

Score: 27.19

Ampeg

Score: 23.10

MOOG

Score: 14.41

Amazon Music

Score: 13.41

MTV

Score: 10.47

Lollapalooza

Score: 8.87

iHeartRadio Music Awards

Score: 7.53

Vivienne Westwood

Score: 7.18

Atmos

Score: 7.17

Movistar

Score: 7.10

Tate Modern

Score: 6.89

Brand	Category	Score
Live Nation		54.69
Warner Music		27.19
Ampeg		23.10
MOOG		14.41
Amazon Music		13.41
MTV		10.47
Lollapalooza		8.87
iHeartRadio Music Awards		7.53
Vivienne Westwood		7.18
Atmos		7.17
Movistar		7.10
Tate Modern		6.89
Paramount Pictures		6.82
DeLorean Motor Company		6.57
Columbia Pictures		6.41
NBC		6.30
Spotify Music		5.61
Nixon		5.38
Margaritaville		5.18
BBC		4.91
Warner Bros		4.48
Pfizer		4.20
Verizon		4.14
CNN		4.06
Snoopy And The Peanuts Gang		3.88
Guinness		3.82
FedEx		3.74
Heinz		3.72
Budweiser		3.67
Coachella		3.67
Pixar		3.64
Cadillac		3.57
Coors		3.56
Comedy Central		3.37
Dr. Martens		3.36
Leica		3.02
Star Wars		2.83
Jack Daniels		2.76
Nickelodeon		2.75
NHL		2.70
Martini		2.69
NFL		2.61
Polaroid		2.60
Philips		2.60
AMC		2.49
The Olympic Games		2.41
Kodak		2.37
Matrix		2.31
Showtime		2.23
Citroen		2.13