Pressa

Pressa — hip-hop & rap artist from CA.

Pressa, known for his distinct voice and emotional storytelling over hard-hitting beats, has risen to prominence as a standout rap talent from Canada. His…

Influence: 54.84% Fanbase: 30.27% Trending: 67.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 31.67% • Very Strong

As of 2025-09-08

1,124,657

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:55 UTC

Genres

hip-hop & raptrapmelodic rapcanadian hip hoptoronto raphip-hop/raprap montrealaiship hop

Biography

Pressa, known for his distinct voice and emotional storytelling over hard-hitting beats, has risen to prominence as a standout rap talent from Canada. His breakout tracks such as “Novacane” with Murda Beatz and “Canada Goose” featuring Tory Lanez caught the attention of industry heavyweights like Drake, The Weeknd, and Juice WRLD, leading to collaborations with artists like Lil Uzi Vert and Coi Leray.

Pressa's blend of smooth delivery and raw authenticity has solidified his position not only as a rapper but as a voice for those who share similar struggles. With four albums under his belt, a growing global audience, and a promising future with Blue Feathers Records, Pressa is set to achieve new heights in his career.

Top Brand Affinities

Report Date: 2025-09-08

Pressa speaks to 18-24 & 25-34 audiences with measurable traction in CANADA, UNITED STATES, UNITED KINGDOM. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (40,150 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near True Religion, Spinrilla, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pressa score 0.69% — Low bucket.

Brand: True ReligionBrand: SpinrillaBrand: Live Nation

Followers:1,124,657

Engagements:7,805

Rate:0.7%

Posts:721

Avg Likes:7,616

Avg Comments:286

Avg Views:46,065

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,124,657 · Engagements 7,805 · Rate 0.7% Posts 721 · Views 46,065 · Avg Likes 7,616 · Avg Comments 286 · Avg Views 46,065	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	CANADA (47%) UNITED STATES (18%) UNITED KINGDOM (9%) POLAND (4%) KENYA (3%)	Top regions: CANADA (47%), UNITED STATES (18%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 5,869 avg likes/post · Tiktok: 40,150 avg views/post · Youtube: 5,915 avg views/post	Best reach: Tiktok 40,150 avg views; best engagement: Instagram 5,869 avg likes

Top Brand Affinities

True Religion

Score: 31.67

Spinrilla

Score: 28.37

Live Nation

Score: 20.90

Giuseppe Zanotti Design

Score: 20.27

Scotiabank

Score: 16.39

Akai

Score: 16.37

New Era

Score: 16.29

Audemars Piguet

Score: 15.10

Palm Angels

Score: 14.06

Lanvin

Score: 13.91

Alexander Wang

Score: 13.86

Marni

Score: 13.21

Brand	Category	Score
True Religion		31.67
Spinrilla		28.37
Live Nation		20.90
Giuseppe Zanotti Design		20.27
Scotiabank		16.39
Akai		16.37
New Era		16.29
Audemars Piguet		15.10
Palm Angels		14.06
Lanvin		13.91
Alexander Wang		13.86
Marni		13.21
Pro Tools		12.91
SoundCloud		11.24
Hennessy		10.17
Maison Margiela		10.16
Amazon Music		10.12
Dsquared		9.06
Beats Electronics		8.90
Champion		8.62
Kodak		8.58
Foot Locker		8.12
Kappa		7.81
FashionNova		7.50
Tim Hortons		7.44
Stone Island		7.42
Acne Studios		7.40
JACQUEMUS		7.37
Sneaker News		6.93
Ableton		6.66
Moncler		6.49
Coach		6.45
Vivienne Westwood		6.30
Andis		6.22
Selfridges		5.87
TOM FORD		5.85
BALMAIN		5.80
Maybach		5.77
Emporio Armani		5.72
Alexander McQueen		5.63
Supreme		5.50
iHeartRadio Music Awards		5.44
Ferragamo		4.76
Spotify Music		4.57
boohoo		4.57
Nice Kicks		4.51
Budweiser		4.49
Acura		4.44
Stüssy		4.32
KENZO		4.25