Preslava

Preslava — pop artist from BG.

As a professional music writer, I have the privilege of exploring and dissecting the intricate world of music. Through my writing, I aim to convey the…

Influence: 50.31% Fanbase: 29.03% Trending: 60.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Patrizia Pepe • 59.94% • Very Strong

As of 2025-09-08

784,144

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:45 UTC

Genres

popbulgarian poppopeuropeanchalgafolk & traditionalmacedonian folk

Biography

As a professional music writer, I have the privilege of exploring and dissecting the intricate world of music. Through my writing, I aim to convey the emotions, technical aspects, and cultural significance of various genres and artists to engage and enlighten my readers. With a keen ear for detail and a passion for storytelling, I strive to provide thoughtful analysis and critical insights to help readers deepen their understanding and appreciation of music.

My writing process involves extensive research, interviews, and listening sessions to ensure that I capture the essence and essence of the music I am writing about. Whether it's a review of a new album, an in-depth artist profile, or an exploration of music history, I approach each piece with curiosity, respect, and a commitment to delivering high-quality content that resonates with music lovers of all backgrounds.

Top Brand Affinities

Report Date: 2025-09-08

Preslava indexes high with fans in the 25-34 range in BULGARIA, GERMANY, TüRKIYE. The skew is heavily female (59%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 13,975 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Patrizia Pepe, Just Cavalli, About you, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Preslava when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Preslava score 1.78% — Moderate bucket.

Brand: Patrizia PepeBrand: Just CavalliBrand: About you

Followers:784,144

Engagements:13,975

Rate:1.8%

Posts:3,593

Avg Likes:13,975

Avg Comments:94

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 784,144 · Engagements 13,975 · Rate 1.8% Posts 3,593 · Views 0 · Avg Likes 13,975 · Avg Comments 94 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 32% 35-44: 16% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (32%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	BULGARIA (68%) GERMANY (4%) TüRKIYE (3%) UNITED KINGDOM (2%) UNITED STATES (2%)	Top regions: BULGARIA (68%), GERMANY (4%), TüRKIYE (3%)
Platform Engagement	Instagram: 13,975 avg likes/post	best engagement: Instagram 13,975 avg likes

Top Brand Affinities

Patrizia Pepe

Score: 59.94

Just Cavalli

Score: 38.33

About you

Score: 30.15

Elisabetta Franchi

Score: 26.12

Dsquared

Score: 12.95

KARL LAGERFELD

Score: 6.57

Bacardi

Score: 5.62

Lindt

Score: 4.45

Stradivarius

Score: 3.88

BALMAIN

Score: 3.82

Nivea

Score: 3.05

Pull&Bear

Score: 3.00

Brand	Category	Score
Patrizia Pepe		59.94
Just Cavalli		38.33
About you		30.15
Elisabetta Franchi		26.12
Dsquared		12.95
KARL LAGERFELD		6.57
Bacardi		5.62
Lindt		4.45
Stradivarius		3.88
BALMAIN		3.82
Nivea		3.05
Pull&Bear		3.00
Dolce & Gabbana		2.91
Moschino		2.72
Guess		2.28
Lacoste		2.18
Yves Saint Laurent		2.17
Armani		2.02
Bellagio		2.01
SWAROVSKI		1.99
Fendi		1.95
Mercedes-Benz		1.87
Victoria's Secret		1.85
Audi		1.70
Bershka		1.66
Bentley		1.57
BMW		1.56
Versace		1.49
Gymshark		1.41
Ferrero		1.40
Sephora		1.35
GIVENCHY		1.35
Calvin Klein		1.33
Vogue		1.30
Prada		1.29
Polo Ralph Lauren		1.28
Huawei		1.26
Christian Dior		1.23
OREO		1.23
Ferrari		1.23
Gucci		1.22
New Balance		1.21
Cartier		1.18
shein		1.16
Zara		1.14
Travelgram		1.14
H&M		1.11
Coca-Cola		1.07
Puma		1.07
Porsche		1.06