PREP
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
334,752
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:13:58 UTC
Genres
Biography
PREP resonates most with 18-24 & 25-34 audiences and shows durable presence in THAILAND, PHILIPPINES, INDONESIA. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,202 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, Maison Margiela, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 334,752 · Engagements 938 · Rate 0.3% Posts 337 · Views 1,741 · Avg Likes 933 · Avg Comments 11 · Avg Views 1,741 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 9% 35-44: 4% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
THAILAND (32%) PHILIPPINES (15%) INDONESIA (14%) UNITED STATES (7%) SOUTH KOREA (7%) |
Top regions: THAILAND (32%), PHILIPPINES (15%), INDONESIA (14%) |
| Platform Engagement | Instagram: 862 avg likes/post · Tiktok: 539 avg views/post · Youtube: 1,202 avg views/post | Best reach: Youtube 1,202 avg views; best engagement: Instagram 862 avg likes |
Top Brand Affinities
GENTLE MONSTER
Maison Margiela
Ableton
Kiehls
Acne Studios
Fujifilm
Stüssy
Summit Entertainment
Anantara
Kodak
Leica
UNIQLO
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 23.98 | |
| Maison Margiela | 10.29 | |
| Ableton | 10.20 | |
| Kiehls | 8.00 | |
| Acne Studios | 7.90 | |
| Fujifilm | 7.77 | |
| Stüssy | 7.69 | |
| Summit Entertainment | 6.98 | |
| Anantara | 6.62 | |
| Kodak | 5.42 | |
| Leica | 4.87 | |
| UNIQLO | 4.59 | |
| Shake Shack | 4.41 | |
| Bandai Namco | 4.26 | |
| Gundam | 4.13 | |
| Olympus | 4.01 | |
| SoundCloud | 3.98 | |
| Spotify Music | 3.84 | |
| Carhartt | 3.81 | |
| Mulberry | 3.78 | |
| Emporium | 2.97 | |
| Coachella | 2.89 | |
| Sunnies Studios | 2.82 | |
| Jollibee | 2.82 | |
| Dr. Martens | 2.75 | |
| New Balance | 2.65 | |
| Converse | 2.44 | |
| Beats Electronics | 2.37 | |
| Vans | 2.33 | |
| Airbnb | 2.30 | |
| Hyundai | 2.20 | |
| Supreme | 2.18 | |
| ASICS | 2.11 | |
| Sony | 2.01 | |
| A Game of Tones | 2.01 | |
| Polaroid | 1.99 | |
| Polo Ralph Lauren | 1.97 | |
| Pantone Inc | 1.97 | |
| Petronas | 1.95 | |
| Adobe | 1.92 | |
| Showtime | 1.83 | |
| BBC | 1.58 | |
| IKEA | 1.56 | |
| Huawei | 1.48 | |
| The North Face | 1.45 | |
| H&M | 1.43 | |
| Nikon | 1.37 | |
| Snapseed | 1.29 | |
| Lush | 1.28 | |
| Nintendo | 1.26 |
Official Profiles
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LoginArtist: PREP
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
