Preoccupations

Preoccupations — pop artist from CA.

Preoccupations, the post-punk band formed in 2012 by vocalist/bassist Matt Flegel and guitarist Scott Munro from Calgary, Alberta, Canada, have evolved their…

Influence: 54.85% Fanbase: 32.23% Trending: 66.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 50.74% • Very Strong

As of 2025-09-09

26,950

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:53:18 UTC

Genres

popcanadian indiecalgary indieindie poprockmodern rockgarage psychrockalternativeindie rockmodern alternative rockalternativenu gazefolk & traditionalfreak folkpunkcanadian punkcanadian post-punk

Biography

Preoccupations, the post-punk band formed in 2012 by vocalist/bassist Matt Flegel and guitarist Scott Munro from Calgary, Alberta, Canada, have evolved their sound through several albums. Starting with 2015's Viet Cong, the band's music mixed various genres fearlessly while maintaining a human pulse. Their subsequent releases showcased a progression towards subtlety, anthemic qualities, and confrontational themes, leading up to their latest album, 2022's Arrangements, which returned to their guitar-driven roots.

Originally known as Viet Cong, the band changed their name to Preoccupations in 2016 due to concerns about potential offensiveness. Their discography includes collaborations with artists like Wolf Parade's Dan Boeckner and Protomartyr. Preoccupations' latest effort, Arrangements, self-released in September 2022, presents a return to their earlier sound with a focus on guitar-driven compositions, recorded during the COVID-19 pandemic with mastering by Mikey Young and mixing by Graham Walsh.

Top Brand Affinities

Report Date: 2025-09-09

Preoccupations commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, FRANCE. With a heavily male (80%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (6,478 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Ampeg, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Preoccupations score 1.93% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Live Nation

Followers:26,950

Engagements:519

Rate:1.9%

Posts:702

Avg Likes:507

Avg Comments:19

Avg Views:6,859

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,950 · Engagements 519 · Rate 1.9% Posts 702 · Views 6,859 · Avg Likes 507 · Avg Comments 19 · Avg Views 6,859	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 28% 35-44: 19% 45-64: 8%	Largest: 25-34 (41%); next: 18-24 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (36%) CANADA (9%) FRANCE (4%) PORTUGAL (4%) SPAIN (4%)	Top regions: UNITED STATES (36%), CANADA (9%), FRANCE (4%)
Platform Engagement	Instagram: 370 avg likes/post · Tiktok: 381 avg views/post · Youtube: 6,478 avg views/post	Best reach: Youtube 6,478 avg views; best engagement: Instagram 370 avg likes

Top Brand Affinities

MOOG

Score: 50.74

Ampeg

Score: 48.65

Live Nation

Score: 24.53

Ableton

Score: 15.57

Mixcloud

Score: 14.39

Scotiabank

Score: 13.58

Akai

Score: 12.44

Sennheiser

Score: 9.52

Pro Tools

Score: 9.34

Spotify Music

Score: 8.55

Tate Modern

Score: 8.31

Amazon Music

Score: 7.50

Brand	Category	Score
MOOG		50.74
Ampeg		48.65
Live Nation		24.53
Ableton		15.57
Mixcloud		14.39
Scotiabank		13.58
Akai		12.44
Sennheiser		9.52
Pro Tools		9.34
Spotify Music		8.55
Tate Modern		8.31
Amazon Music		7.50
Kodak		7.40
SoundCloud		6.50
Lollapalooza		6.26
Pilsner Urquell		5.90
Coachella		5.76
Polaroid		4.95
Fujifilm		4.55
Kickstarter		4.36
Warner Bros		4.28
Tinder		4.07
Showtime		3.95
Paramount Pictures		3.95
Columbia Pictures		3.88
Emporium		3.78
Dr. Martens		3.78
Coors		3.69
Holden		3.66
Verizon		3.58
Olympus		3.52
Jaguar		3.31
Guinness		3.16
Budweiser		3.07
NHL		2.99
Leica		2.96
Airbnb		2.94
Comedy Central		2.91
Beats Electronics		2.86
Carhartt		2.65
Philips		2.60
Nintendo		2.32
Nickelodeon		2.28
MTV		2.21
Cadillac		2.19
Pantone Inc		2.12
BBC		2.07
HBO		2.05
Aperol		1.94
Lush		1.94