Prefab Sprout

Prefab Sprout — pop artist from AU.

Prefab Sprout, led by the acclaimed Paddy McAloon, is a beloved British pop band known for their smart, beautifully crafted music. With only ten albums in…

Influence: 56.83% Fanbase: 37.01% Trending: 66.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 51.74% • Very Strong

As of 2025-09-08

63,250

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:33 UTC

Genres

poppopnew romanticnew wave popsophisti-poprockart rocknew waverockpop rockothersmelancholia

Biography

Prefab Sprout, led by the acclaimed Paddy McAloon, is a beloved British pop band known for their smart, beautifully crafted music. With only ten albums in three decades, Prefab Sprout has a loyal following in both the UK and the US, exploring diverse influences from American music to stage musicals in their discography.

Formed in Newcastle in 1977, Prefab Sprout's early success led to hits like "The King of Rock and Roll" and critical acclaim for albums such as "Jordan: The Comeback." Despite challenges like lineup changes and health issues, McAloon's dedication to his craft resulted in standout releases like "Andromeda Heights" and "Let's Change the World with Music." Prefab Sprout's enduring appeal was further demonstrated with the reissue of McAloon's solo work under the band's name in 2019.

Top Brand Affinities

Report Date: 2025-09-08

Prefab Sprout engages 35-44 & 45-64 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, ITALY. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,811 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Mixcloud, Warner Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prefab Sprout score 1.45% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Warner Music

Followers:63,250

Engagements:914

Rate:1.4%

Posts:166

Avg Likes:906

Avg Comments:40

Avg Views:4,811

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,250 · Engagements 914 · Rate 1.4% Posts 166 · Views 4,811 · Avg Likes 906 · Avg Comments 40 · Avg Views 4,811	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 30% 45-64: 28% 25-34: 24% 18-24: 16%	Largest: 35-44 (30%); next: 45-64 (28%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (12%) ITALY (10%) FRANCE (8%) BRAZIL (7%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (12%), ITALY (10%)
Platform Engagement	Instagram: 789 avg likes/post · Youtube: 4,811 avg views/post	Best reach: Youtube 4,811 avg views; best engagement: Instagram 789 avg likes

Top Brand Affinities

MOOG

Score: 51.74

Mixcloud

Score: 45.14

Warner Music

Score: 32.55

Tate Modern

Score: 16.49

Akai

Score: 13.94

Amazon Music

Score: 13.38

DeLorean Motor Company

Score: 9.06

Pro Tools

Score: 8.44

Spotify Music

Score: 8.42

Atmos

Score: 7.91

Ableton

Score: 7.24

Vauxhall

Score: 6.85

Brand	Category	Score
MOOG		51.74
Mixcloud		45.14
Warner Music		32.55
Tate Modern		16.49
Akai		13.94
Amazon Music		13.38
DeLorean Motor Company		9.06
Pro Tools		8.44
Spotify Music		8.42
Atmos		7.91
Ableton		7.24
Vauxhall		6.85
Warner Bros		5.82
BBC		5.52
Columbia Pictures		5.18
SoundCloud		5.09
MTV		5.06
Nixon		4.98
Tesco		4.85
Paramount Pictures		4.61
Holden		4.24
Kickstarter		3.97
Philips		3.91
Guinness		3.87
Coachella		3.86
Lush		3.76
Campari		3.64
Oculus		3.52
Snoopy And The Peanuts Gang		3.48
Alfa Romeo		3.30
Leica		3.29
Olympus		3.29
Polaroid		3.24
Kodak		3.19
Pixar		2.99
Emporium		2.95
Cadbury		2.90
Beats Electronics		2.84
Cadillac		2.74
Jaguar		2.68
Garnier		2.65
Showtime		2.53
Citroen		2.50
Pantone Inc		2.49
NBC		2.47
Martini		2.47
Aston Martin		2.37
Lollapalooza		2.23
Budweiser		2.20
Nintendo		2.18