PRAYERS

PRAYERS — rock artist from US.

Leafar Seyer, also known as Prayers, is a Mexican-born artist from San Diego who blends the edginess of acts like Skinny Puppy and Christian Death with the…

Influence: 51.63% Fanbase: 25.54% Trending: 64.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sullen Clothing • 52.95% • Very Strong

As of 2025-09-09

327,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:52 UTC

Genres

rockelectronic rockrockpunk rockelectronicelectronic

Biography

Leafar Seyer, also known as Prayers, is a Mexican-born artist from San Diego who blends the edginess of acts like Skinny Puppy and Christian Death with the more mainstream sounds of Depeche Mode and Pet Shop Boys, creating a unique genre known as cholo goth. His music is deeply rooted in his personal urban experiences, resulting in authentic and raw lyrics that resonate with fans. Prayers gained recognition with independently released albums like SD Killwave and Gothic Summer, winning awards for Best Music Video and Best Alternative Band.

Seyer's uncompromising vision caught the attention of industry veterans like Ian Astbury from the Cult and renowned drummer Travis Barker, leading to collaborations and tours. With the release of albums like Young Gods and Baptism of Thieves, featuring collaborations with artists such as Kat Von D and Christian Death, Prayers' musical universe expanded. The latest album, Cholo Goth, released on 2/2/22, showcases Seyer's solo work and collaborations with other artists, continuing his exploration of self-identity and belonging in a world of contrasts.

Top Brand Affinities

Report Date: 2025-09-09

PRAYERS resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, MEXICO, UNITED KINGDOM. The demographic is heavily female (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 3,141 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Sullen Clothing, Sugarpill Cosmetics, Arctic Fox hair Color maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PRAYERS score 0.96% — Low bucket.

Brand: Sullen ClothingBrand: Sugarpill CosmeticsBrand: Arctic Fox hair Color

Followers:327,643

Engagements:3,141

Rate:1.0%

Posts:1,129

Avg Likes:3,141

Avg Comments:50

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 327,643 · Engagements 3,141 · Rate 1.0% Posts 1,129 · Views 0 · Avg Likes 3,141 · Avg Comments 50 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 26% 35-44: 19% 45-64: 5%	Largest: 25-34 (48%); next: 18-24 (26%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (61%) MEXICO (9%) UNITED KINGDOM (5%) CANADA (3%) ITALY (2%)	Top regions: UNITED STATES (61%), MEXICO (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 3,141 avg likes/post	best engagement: Instagram 3,141 avg likes

Top Brand Affinities

Sullen Clothing

Score: 52.95

Sugarpill Cosmetics

Score: 25.98

Arctic Fox hair Color

Score: 24.23

Live Nation

Score: 21.10

Pulp Riot

Score: 11.22

Tattoodo

Score: 10.74

Lime Crime

Score: 10.04

Suavecito

Score: 8.71

Diablo

Score: 8.01

Hot Topic

Score: 7.71

Influenster

Score: 6.93

Vivienne Westwood

Score: 6.41

Brand	Category	Score
Sullen Clothing		52.95
Sugarpill Cosmetics		25.98
Arctic Fox hair Color		24.23
Live Nation		21.10
Pulp Riot		11.22
Tattoodo		10.74
Lime Crime		10.04
Suavecito		8.71
Diablo		8.01
Hot Topic		7.71
Influenster		6.93
Vivienne Westwood		6.41
Too Faced Cosmetics		5.96
BH Cosmetics		5.89
Urban Decay Cosmetics		5.72
Dr. Martens		5.62
ULTA Beauty		5.55
Smashbox		5.27
Anastasia Beverly Hills		5.25
Ableton		5.15
Benefit Cosmetics		5.05
Fenty beauty		5.02
NYX Cosmetics		4.98
Sephora		4.88
Columbia Pictures		4.77
Tarte Cosmetics		4.61
Harley-Davidson		3.97
Comedy Central		3.85
Redken		3.76
Coachella		3.68
Kylie Cosmetics		3.60
Lush		3.58
Prismacolor		3.57
Kodak		3.55
Showtime		3.54
Make Up For Ever		3.53
Mortal Kombat		3.39
Vans		3.36
Fallout		3.35
Marc Jacobs		3.28
MTV		3.28
Nickelodeon		3.18
Matrix		2.99
The Witcher		2.98
Carhartt		2.87
Jaguar		2.86
Cafecito		2.84
Cadillac		2.73
Monster Beverage		2.58
Huda Beauty		2.57