Prāta Vētra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
111,411
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:00 UTC
Genres
Biography
Prāta Vētra maintains consistent pull among 25-34 & 18-24 audiences across LATVIA, RUSSIA, UNITED KINGDOM. The audience leans heavily female (71%), so brand cues around style and status perform well. The clearest reach is on Instagram with 913 avg likes per post; Instagram functions as the community touchpoint. Affinity with Hebe, Swedbank, Stockmann makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,411 · Engagements 913 · Rate 0.8% Posts 1,387 · Views 0 · Avg Likes 913 · Avg Comments 6 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 27% 35-44: 22% 45-64: 8% |
Largest: 25-34 (38%); next: 18-24 (27%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
LATVIA (60%) RUSSIA (21%) UNITED KINGDOM (3%) UNITED STATES (1%) BELARUS (1%) |
Top regions: LATVIA (60%), RUSSIA (21%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 913 avg likes/post | best engagement: Instagram 913 avg likes |
Top Brand Affinities
Hebe
Swedbank
Stockmann
Tele2
Illy
Costa Coffee
Ryanair
Husqvarna Motorcycles
NHL
Volvo
Louis Vuitton
Aperol
| Brand | Category | Score |
|---|---|---|
| Hebe | 2,224.13 | |
| Swedbank | 156.57 | |
| Stockmann | 49.91 | |
| Tele2 | 21.48 | |
| Illy | 13.97 | |
| Costa Coffee | 8.29 | |
| Ryanair | 5.96 | |
| Husqvarna Motorcycles | 4.12 | |
| NHL | 3.71 | |
| Volvo | 3.68 | |
| Louis Vuitton | 2.93 | |
| Aperol | 2.62 | |
| Kodak | 2.58 | |
| Philips | 2.57 | |
| Geocaching | 2.34 | |
| ASOS | 2.25 | |
| Audi | 1.97 | |
| BMW | 1.91 | |
| Huawei | 1.91 | |
| Dolce & Gabbana | 1.86 | |
| LEGOLAND | 1.81 | |
| Bellagio | 1.75 | |
| SWAROVSKI | 1.69 | |
| IKEA | 1.66 | |
| Fujifilm | 1.62 | |
| Bershka | 1.57 | |
| Calvin Klein | 1.55 | |
| Coca-Cola | 1.42 | |
| Tommy Hilfiger | 1.41 | |
| Guess | 1.39 | |
| FIFA | 1.38 | |
| L'Oréal Paris | 1.29 | |
| Yves Saint Laurent | 1.25 | |
| Volkswagen | 1.24 | |
| Reebok | 1.23 | |
| Lego | 1.21 | |
| Lexus | 1.20 | |
| Guinness | 1.20 | |
| Samsung Group | 1.17 | |
| NYX Cosmetics | 1.15 | |
| Mercedes-Benz | 1.14 | |
| Red Bull | 1.12 | |
| Vogue | 1.09 | |
| H&M | 1.09 | |
| Levi's | 1.07 | |
| Harley-Davidson | 1.02 | |
| Polaroid | 1.01 | |
| Etsy | 0.99 | |
| Airbnb | 0.99 | |
| Tesla Motors | 0.99 |
Official Profiles
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LoginArtist: Prāta Vētra
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
