Praiz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
400,963
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:27 UTC
Genres
Biography
His accolades include multiple award nominations and wins, such as 6 nominations at the 2015 Headies, winning the 2015 NEA award for RnB Artiste of the Year, and receiving the Africa Youth Choice Award for Best RnB/Pop Artist of the Year. Praiz was also honored as the Best Artist in Africa (RnB and Soul) at AFRIMA 2015.
Praiz indexes high with fans in the 25-34 range in NIGERIA, GHANA, UNITED STATES. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 207 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Airtel, A.P.C., making streetwear, music platforms, and lifestyle products a natural test bed. Choose Praiz when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 400,963 · Engagements 207 · Rate 0.1% Posts 25 · Views 0 · Avg Likes 207 · Avg Comments 34 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 61% 18-24: 18% 35-44: 16% 45-64: 3% |
Largest: 25-34 (61%); next: 18-24 (18%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
NIGERIA (75%) GHANA (4%) UNITED STATES (4%) TANZANIA (3%) UNITED KINGDOM (1%) |
Top regions: NIGERIA (75%), GHANA (4%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 207 avg likes/post | best engagement: Instagram 207 avg likes |
Top Brand Affinities
Warner Music
Airtel
A.P.C.
CNN
Pioneer
Pro Tools
Ableton
T.G.I. Friday's
Hennessy
Amstel
MTV
Hublot
| Brand | Category | Score |
|---|---|---|
| Warner Music | 25.24 | |
| Airtel | 19.41 | |
| A.P.C. | 12.54 | |
| CNN | 9.07 | |
| Pioneer | 8.52 | |
| Pro Tools | 7.85 | |
| Ableton | 5.86 | |
| T.G.I. Friday's | 5.37 | |
| Hennessy | 5.25 | |
| Amstel | 5.20 | |
| MTV | 5.04 | |
| Hublot | 4.32 | |
| FashionNova | 4.18 | |
| Fenty beauty | 3.30 | |
| NBC | 3.18 | |
| Versace | 2.95 | |
| FOREX | 2.90 | |
| Pepsi | 2.89 | |
| Paramount Pictures | 2.82 | |
| Monster Beverage | 2.68 | |
| Lexus | 2.65 | |
| BBC | 2.63 | |
| Timberland | 2.55 | |
| ASOS | 2.27 | |
| Dolce & Gabbana | 2.23 | |
| Christian Louboutin | 2.19 | |
| SoundCloud | 2.12 | |
| musical.ly | 2.07 | |
| Beats Electronics | 2.04 | |
| Fendi | 1.98 | |
| Balenciaga | 1.93 | |
| Nokia | 1.91 | |
| Guinness | 1.86 | |
| shein | 1.79 | |
| Gucci | 1.73 | |
| Rolex | 1.55 | |
| H&M | 1.49 | |
| Spotify Music | 1.43 | |
| Polo Ralph Lauren | 1.41 | |
| Vogue | 1.36 | |
| GIVENCHY | 1.35 | |
| Los Angeles Lakers | 1.30 | |
| FIFA | 1.23 | |
| Heineken | 1.16 | |
| Microsoft | 1.14 | |
| Cartier | 1.13 | |
| Bentley | 1.11 | |
| Burberry | 1.11 | |
| Coachella | 1.10 | |
| Louis Vuitton | 1.04 |
Official Profiles
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LoginArtist: Praiz
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
