Powfu Brand Affinity ranks highest SoundCloud at 5.00% . Very Strong. Score DMDB 61.29% | Fanbase 53.17%

Powfu — alternative artist from CA.

Powfu is a Canadian musician known for his diverse range of music, including lyrical lo-fi hip-hop, punk, and pop. He is active on social media platforms such…

Powfu

Recognizable

Country: CA | Gender: male | Artist ID: 836d4b88-b8e3-11e8-8462-525400009efb

Find Artist

Genres

alternativealternativehip-hop & raphip-hop/rapsad raphip hop

Influential: 61.29% Fanbase: 53.17% Trending: 65.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SoundCloud • 5.00% • Very Strong

As of 2025-09-09

4,626,752

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.29% | Fanbase 53.17% | Trending 65.35% | CAREER STAGE: MAINSTREAM

Biography

Powfu is a Canadian musician known for his diverse range of music, including lyrical lo-fi hip-hop, punk, and pop. He is active on social media platforms such as Instagram (@pow.fu) and TikTok (@powboi).

Report Date: 2025-09-09

Powfu stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, INDONESIA. The profile is heavily male (67%), and content lands hardest on Tiktok, where posts average 38,200 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with SoundCloud, Ableton, Counter-Strike, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Powfu a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Powfu score 0.44% — Low bucket.

Brand: SoundCloudBrand: AbletonBrand: Counter-Strike

Followers:4,626,752

Engagements:20,385

Rate:0.4%

Posts:469

Avg Likes:19,693

Avg Comments:269

Avg Views:52,221

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,626,752 · Engagements 20,385 · Rate 0.4% Posts 469 · Views 52,221 · Avg Likes 19,693 · Avg Comments 269 · Avg Views 52,221	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (21%) INDIA (10%) INDONESIA (8%) BRAZIL (8%) PHILIPPINES (5%)	Top regions: UNITED STATES (21%), INDIA (10%), INDONESIA (8%)
Platform Engagement	Instagram: 14,134 avg likes/post · Tiktok: 38,200 avg views/post · Youtube: 14,021 avg views/post	Best reach: Tiktok 38,200 avg views; best engagement: Instagram 14,134 avg likes

Top Brand Affinities

SoundCloud

Score: 5.00

Ableton

Score: 4.27

Counter-Strike

Score: 3.07

Beats Electronics

Score: 2.94

Spotify Music

Score: 2.94

Ubisoft

Score: 2.61

Monster Beverage

Score: 2.56

Kodak

Score: 2.56

League of Legends

Score: 2.51

Lollapalooza

Score: 2.36

Vans

Score: 2.28

Call of Duty

Score: 2.16

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Top Brand Affinities

Brand	Category	Score
SoundCloud		5.00
Ableton		4.27
Counter-Strike		3.07
Beats Electronics		2.94
Spotify Music		2.94
Ubisoft		2.61
Monster Beverage		2.56
Kodak		2.56
League of Legends		2.51
Lollapalooza		2.36
Vans		2.28
Call of Duty		2.16
Xbox		1.83
The North Face		1.79
Chrysler		1.68
Converse		1.53
Puma		1.49
Coachella		1.45
KTM		1.40
Polaroid		1.38
shein		1.37
PlayStation		1.32
Supreme		1.31
Red Bull		1.31
Sony		1.29
Coca-Cola		1.29
SheInside		1.28
Reebok		1.23
Pokemon Go		1.22
Nike		1.17
Bellagio		1.15
Pixar		1.12
Snapseed		1.10
Pepsi		1.10
Pokemon		1.09
Netflix		1.08
Gucci		1.08
Activision Blizzard		1.06
Marvel Entertainment		1.05
Subaru		1.04
Adidas		1.01
Guinness		1.00
Adobe		1.00
Guess		1.00
Marvel		0.99
Grand Theft Auto		0.98
H&M		0.98
Nintendo		0.98
Walmart		0.97
Canon		0.96