POWERS

POWERS — pop artist from US.

POWERS, comprised of Mike Del Rio and Crista Ru, began as songwriters penning tracks for artists like Selena Gomez, Kylie Minogue, Christina Aguilera, Skylar…

Influence: 55.23% Fanbase: 33.20% Trending: 66.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 45.42% • Very Strong

As of 2025-09-08

10,535

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:15:41 UTC

Genres

poppopindie poptimismla popindie popalternativealternative

Biography

POWERS, comprised of Mike Del Rio and Crista Ru, began as songwriters penning tracks for artists like Selena Gomez, Kylie Minogue, Christina Aguilera, Skylar Grey, and Eminem. Their breakthrough came in 2014 with the hit single "Classic" by the Knocks. Transitioning into their own music, they released their debut EP, Legendary, in 2015, featuring singles "Beat of My Drum" and "Hot." After touring with bands like DNCE and X Ambassadors, they released their full-length debut, Alpha, in 2017, produced by Rich Costey and Mark Rankin, which included the anthemic single "Dance."

Based in Los Angeles, the New York duo POWERS, known for their shimmering synth pop style, gained recognition with party-happy singles like "Touch the World" and "Gimme Some." Their sound evolved with expanded arrangements and Caribbean rhythms, leading to a viral hit in 2016 with "Sunshine." Collaborating with producers like Rich Costey and Mark Rankin, POWERS released their full-length debut, Alpha, in 2017, highlighted by the energetic single "Dance."

Top Brand Affinities

Report Date: 2025-09-08

POWERS reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. The base is male-leaning (55%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (67,334 avg views per post); Youtube layers on depth and replies. The audience sits near Live Nation, MOOG, iHeartRadio Music Awards, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist POWERS score 11.94% — Very Strong bucket.

Brand: Live NationBrand: MOOGBrand: iHeartRadio Music Awards

Followers:10,535

Engagements:1,258

Rate:11.9%

Posts:759

Avg Likes:1,203

Avg Comments:79

Avg Views:67,334

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,535 · Engagements 1,258 · Rate 11.9% Posts 759 · Views 67,334 · Avg Likes 1,203 · Avg Comments 79 · Avg Views 67,334	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 13-17: 9% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (40%) BRAZIL (4%) MEXICO (4%) UNITED KINGDOM (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (40%), BRAZIL (4%), MEXICO (4%)
Platform Engagement	Instagram: 382 avg likes/post · Youtube: 67,334 avg views/post	Best reach: Youtube 67,334 avg views; best engagement: Youtube 821 avg likes

Top Brand Affinities

Live Nation

Score: 45.42

MOOG

Score: 19.95

iHeartRadio Music Awards

Score: 12.63

Lollapalooza

Score: 12.27

Coachella

Score: 12.05

Amazon Music

Score: 12.03

Ableton

Score: 11.64

Pro Tools

Score: 11.01

All Saints

Score: 10.31

Paramount Pictures

Score: 8.83

Glossier

Score: 8.38

Verizon

Score: 7.55

Brand	Category	Score
Live Nation		45.42
MOOG		19.95
iHeartRadio Music Awards		12.63
Lollapalooza		12.27
Coachella		12.05
Amazon Music		12.03
Ableton		11.64
Pro Tools		11.01
All Saints		10.31
Paramount Pictures		8.83
Glossier		8.38
Verizon		7.55
Barbie		7.47
Spotify Music		7.30
MTV		6.94
Free People		6.88
NBC		6.53
Taco Bell		5.91
Urban Outfitters		5.60
Pioneer		5.53
Steve Madden		5.33
Coach		4.81
Anthropologie		4.76
Polaroid		4.71
SoundCloud		4.65
Summit Entertainment		4.52
Bud Light		4.32
Coors		4.25
Showtime		4.17
Kodak		4.13
NORDSTROM		4.11
Kickstarter		4.06
Leica		3.88
Nickelodeon		3.85
Oculus		3.69
Dr. Martens		3.69
ASOS		3.61
Marc Jacobs		3.54
Vogue		3.32
Target		3.29
TOM FORD		3.24
Airbnb		3.24
ESPN		3.23
Fujifilm		3.19
Gatorade		3.19
Beats Electronics		3.09
AMC		2.99
Columbia Pictures		2.98
Warner Bros		2.91
Guinness		2.89