Powderfinger

Powderfinger — pop artist from AU.

For two decades, Powderfinger was the quintessential Australian soundtrack, resonating with fans from all walks of life. Whether you discovered them in the…

Influence: 55.92% Fanbase: 39.76% Trending: 64.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 79.18% • Very Strong

As of 2025-09-08

65,582

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:50 UTC

Genres

popaustralian poprockpop rockrockaustralian alternative rockaustralian rockalternative rockhard rock

Biography

For two decades, Powderfinger was the quintessential Australian soundtrack, resonating with fans from all walks of life. Whether you discovered them in the grungy bars of the early '90s, the festival mosh pits, or their farewell tour, their music left an indelible mark. With 5 number 1 albums, 18 ARIA awards, and a down-to-earth approach, the Brisbane band of Ian Haug, John Collins, Bernard Fanning, Darren Middleton, and Jonathon Coghill connected with audiences through their politically conscious lyrics and catchy tunes, setting them apart in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Powderfinger engages 25-34 & 45-64 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews heavily male (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (17,650 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Virgin Australia, Qantas, Vegemite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Powderfinger score 1.81% — Moderate bucket.

Brand: Virgin AustraliaBrand: QantasBrand: Vegemite

Followers:65,582

Engagements:1,189

Rate:1.8%

Posts:379

Avg Likes:1,131

Avg Comments:20

Avg Views:17,650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 65,582 · Engagements 1,189 · Rate 1.8% Posts 379 · Views 17,650 · Avg Likes 1,131 · Avg Comments 20 · Avg Views 17,650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 45-64: 27% 35-44: 25% 18-24: 17%	Largest: 25-34 (29%); next: 45-64 (27%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (88%) NIGERIA (4%) CANADA (2%) UNITED KINGDOM (1%) NEW ZEALAND (1%)	Top regions: UNITED STATES (88%), NIGERIA (4%), CANADA (2%)
Platform Engagement	Instagram: 608 avg likes/post · Tiktok: 17,650 avg views/post	Best reach: Tiktok 17,650 avg views; best engagement: Instagram 608 avg likes

Top Brand Affinities

Virgin Australia

Score: 79.18

Qantas

Score: 57.34

Vegemite

Score: 54.79

Coles

Score: 45.77

Telstra

Score: 43.45

Myer

Score: 40.05

Kmart

Score: 27.47

Woolworths

Score: 26.46

Holden

Score: 16.35

Sunnies Studios

Score: 10.00

Thermomix

Score: 7.95

Billabong

Score: 7.94

Brand	Category	Score
Virgin Australia		79.18
Qantas		57.34
Vegemite		54.79
Coles		45.77
Telstra		43.45
Myer		40.05
Kmart		27.47
Woolworths		26.46
Holden		16.35
Sunnies Studios		10.00
Thermomix		7.95
Billabong		7.94
New Line Cinema		7.20
Moët & Chandon		6.66
BALMAIN		6.25
Emporium		5.03
Cadbury		4.65
ABC		4.32
McLaren		4.26
Spotify Music		3.93
Guinness		3.71
Martini		3.71
Dyson		3.65
Paramount Pictures		3.63
Geocaching		3.50
Aperol		3.35
Showtime		3.31
Columbia Pictures		3.31
Lego		3.14
The Olympic Games		2.83
Tinder		2.82
Lush		2.82
Mulberry		2.68
Baileys		2.59
NBC		2.59
Bellagio		2.54
Nickelodeon		2.49
Dr. Martens		2.47
Airbnb		2.47
Kodak		2.29
Coachella		2.29
Star Wars		2.22
Boeing		2.15
ASICS		2.04
ASOS		1.93
Ducati		1.89
GoPro		1.85
Jack Daniels		1.81
Mazda		1.75
Beats Electronics		1.74