Pouya Brand Affinity ranks highest Zumiez at 16.69% . Very Strong. Score DMDB 64.97% | Fanbase 57.56%

Pouya — hip-hop & rap artist from US.

Kevin Pouya, known professionally as Pouya, gained recognition with his EP "Baby Bone" in 2013, featuring the standout track "Get Buck." Influenced by Bone…

Pouya

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd0-eb32-8de2-8f1c-a0369fe50396

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Genres

hip-hop & rapmiami hip hophip-hop/rapunderground hip hopemo rapvapor trapdark traphip hoptrap

Influential: 64.97% Fanbase: 57.56% Trending: 68.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 16.69% • Very Strong

As of 2025-09-09

1,553,566

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.97% | Fanbase 57.56% | Trending 68.68% | CAREER STAGE: MAINSTREAM

Biography

Kevin Pouya, known professionally as Pouya, gained recognition with his EP "Baby Bone" in 2013, featuring the standout track "Get Buck." Influenced by Bone Thugs-N-Harmony, Pouya's music showcases personal lyricism and versatility across various production styles. His releases, including "Underground Underdog," "Drop Out of School" with Fat Nick, and "Five Five," achieved chart success on Billboard from 2016 to 2018. Pouya's collaboration with Ghostemane on "1000 Rounds" went gold in 2021, adding to his expanding catalog of independent projects like "The South Got Something to Say" and "Blood Was Never Thick as Water."

Born and raised in Miami, Pouya began his music career in his late teens, forming the Buffet Boys duo with childhood friend Fat Nick. His early mixtapes and EPs, such as "Gookin'" with Sir Michael Rocks, garnered attention, leading to a commercial breakthrough with releases like "Underground Underdog" and "Drop Out of School." Maintaining his independence and regional pride, Pouya continued to evolve his sound with albums like "The South Got Something to Say" and "Blood Was Never Thick as Water," featuring collaborations with artists like Juicy J and Denzel Curry. Pouya's single "1000 Rounds" achieved gold status in 2021, solidifying his impact in the music industry.

Report Date: 2025-09-09

Pouya speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (28,742 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Zumiez, SoundCloud, Vapelyfe, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pouya score 1.15% — Moderate bucket.

Brand: ZumiezBrand: SoundCloudBrand: Vapelyfe

Followers:1,553,566

Engagements:17,931

Rate:1.2%

Posts:120

Avg Likes:17,787

Avg Comments:440

Avg Views:28,742

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,553,566 · Engagements 17,931 · Rate 1.2% Posts 120 · Views 28,742 · Avg Likes 17,787 · Avg Comments 440 · Avg Views 28,742	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 35-44: 7% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (53%) CANADA (6%) BRAZIL (4%) RUSSIA (3%) FRANCE (2%)	Top regions: UNITED STATES (53%), CANADA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 16,349 avg likes/post · Tiktok: 0 avg views/post · Youtube: 28,742 avg views/post	Best reach: Youtube 28,742 avg views; best engagement: Instagram 16,349 avg likes

Top Brand Affinities

Zumiez

Score: 16.69

SoundCloud

Score: 10.53

Vapelyfe

Score: 6.51

Ableton

Score: 6.05

Supreme

Score: 5.86

Kappa

Score: 5.68

Volcom

Score: 5.40

Fallout

Score: 5.15

Champion

Score: 5.15

Beats Electronics

Score: 5.03

Acura

Score: 4.84

Vans

Score: 3.81

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Top Brand Affinities

Brand	Category	Score
Zumiez		16.69
SoundCloud		10.53
Vapelyfe		6.51
Ableton		6.05
Supreme		5.86
Kappa		5.68
Volcom		5.40
Fallout		5.15
Champion		5.15
Beats Electronics		5.03
Acura		4.84
Vans		3.81
Coors		3.59
Mortal Kombat		3.49
Hennessy		3.44
Chrysler		3.21
Counter-Strike		3.01
Busch		3.00
Lollapalooza		2.79
Kodak		2.79
Stüssy		2.71
Sprite		2.71
Spotify Music		2.66
Mazda		2.60
Monster Beverage		2.57
Subaru		2.48
Coachella		2.39
Grand Theft Auto		2.32
Cadillac		2.32
The North Face		2.30
Carhartt		2.27
Ubisoft		2.24
Dr. Martens		2.24
Dodge		2.16
Gucci		2.11
Call of Duty		2.10
Nissan		1.99
Timberland		1.98
Scion		1.94
Chevrolet		1.89
NBA		1.82
FashionNova		1.81
Sneakerhead		1.77
Polo Ralph Lauren		1.77
Walmart		1.72
Too Faced Cosmetics		1.72
Budweiser		1.71
Xbox		1.69
Balenciaga		1.67
NFL		1.66