Portugal. The Man Brand Affinity ranks highest Live Nation at 20.72% . Very Strong. Score DMDB 71.44% | Fanbase 69.94%

Portugal. The Man — pop artist from US.

Chris Black, a beloved friend and integral member of the band, passed away on May 19, 2019, deeply impacting the group. His ability to unify and uplift those…

Portugal. The Man

Superstar

Country: US | Gender: mixed | Artist ID: 11e81bcb-2305-c370-81f3-a0369fe50396

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Genres

popindietronicarockmodern rockrockalternative rockpsychedelic rockalternativeindie rockmodern alternative rockalternative

Influential: 71.44% Fanbase: 69.94% Trending: 72.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.72% • Very Strong

As of 2025-09-09

1,056,482

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.44% | Fanbase 69.94% | Trending 72.19% | CAREER STAGE: SUPERSTAR

Biography

Chris Black, a beloved friend and integral member of the band, passed away on May 19, 2019, deeply impacting the group. His ability to unify and uplift those around him was profound. The band faced challenges following his loss, culminating in the creation of their latest record, which reflects on a world in turmoil and the journey towards healing.

The record serves as a personal exploration of loss and resilience, with themes that resonate universally. Chris Black's memory continues to inspire, symbolizing the presence of a supportive and uplifting figure in everyone's life.

Report Date: 2025-09-09

Portugal. The Man is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (2,285 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, MOOG, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Portugal. The Man score 0.16% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Lollapalooza

Followers:1,056,482

Engagements:1,698

Rate:0.2%

Posts:1,414

Avg Likes:1,683

Avg Comments:51

Avg Views:3,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,056,482 · Engagements 1,698 · Rate 0.2% Posts 1,414 · Views 3,979 · Avg Likes 1,683 · Avg Comments 51 · Avg Views 3,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 32% 35-44: 9% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (32%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (29%) BRAZIL (7%) UNITED KINGDOM (6%) MEXICO (4%) RUSSIA (3%)	Top regions: UNITED STATES (29%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,523 avg likes/post · Tiktok: 2,285 avg views/post · Youtube: 1,694 avg views/post	Best reach: Tiktok 2,285 avg views; best engagement: Instagram 1,523 avg likes

Top Brand Affinities

Live Nation

Score: 20.72

MOOG

Score: 14.41

Lollapalooza

Score: 13.75

Pacific Northwest Wonderland

Score: 10.70

Pilsner Urquell

Score: 9.12

Coors

Score: 7.71

Glossier

Score: 7.52

Coachella

Score: 7.43

Vodafone

Score: 6.30

Taco Bell

Score: 6.28

Ableton

Score: 5.63

Jameson

Score: 5.44

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.72
MOOG		14.41
Lollapalooza		13.75
Pacific Northwest Wonderland		10.70
Pilsner Urquell		9.12
Coors		7.71
Glossier		7.52
Coachella		7.43
Vodafone		6.30
Taco Bell		6.28
Ableton		5.63
Jameson		5.44
Verizon		4.84
Free People		4.83
Paramount Pictures		4.70
iHeartRadio Music Awards		4.55
Showtime		4.30
Kodak		4.28
Leica		3.69
Spotify Music		3.56
Kickstarter		3.56
Comedy Central		3.49
NORDSTROM		3.45
Polaroid		3.44
Busch		3.39
Columbia Pictures		3.33
NHL		3.27
Urban Outfitters		3.22
MTV		3.15
Dr. Martens		3.08
SoundCloud		2.92
Emporium		2.80
ESPN		2.71
NBC		2.71
Airbnb		2.69
Budweiser		2.68
Nickelodeon		2.60
Prismacolor		2.55
Guinness		2.53
Carhartt		2.49
Fujifilm		2.47
Vans		2.43
HBO		2.40
Tinder		2.39
Beats Electronics		2.33
NFL		2.31
Chipotle Mexican Grill		2.29
Lush		2.26
Star Wars		2.23
Cadillac		2.19