Portishead Brand Affinity ranks highest MOOG at 54.77% . Very Strong. Score DMDB 68.38% | Fanbase 63.43%

Portishead — pop artist from GB.

Portishead is a British band formed in 1991, consisting of members Beth Gibbons, Geoff Barrow, and Adrian Utley, with occasional involvement from engineer Dave…

Portishead

Recognizable

Country: GB | Artist ID: 11e81bca-5716-aa18-b235-a0369fe50396

Find Artist

Genres

popdark popindie pophip-hop & raptrip hopelectronicelectronicelectronicadowntempootherslaboratorio

Influential: 68.38% Fanbase: 63.43% Trending: 70.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 54.77% • Very Strong

As of 2025-09-09

458,811

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.38% | Fanbase 63.43% | Trending 70.85% | CAREER STAGE: MAINSTREAM

Biography

Portishead is a British band formed in 1991, consisting of members Beth Gibbons, Geoff Barrow, and Adrian Utley, with occasional involvement from engineer Dave McDonald. Their debut album, "Dummy," released in 1994, is considered a seminal work in the trip hop genre. The band went on to release two more studio albums, "Portishead" in 1997 and "Third" in 2008, both receiving critical acclaim. In 1998, Portishead released a live concert album titled "Roseland NYC Live."

Report Date: 2025-09-09

Portishead indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 349,889 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward MOOG, Akai, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Portishead when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Portishead score 2.99% — Strong bucket.

Brand: MOOGBrand: AkaiBrand: Ableton

Followers:458,811

Engagements:13,700

Rate:3.0%

Posts:482

Avg Likes:13,397

Avg Comments:437

Avg Views:349,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 458,811 · Engagements 13,700 · Rate 3.0% Posts 482 · Views 349,889 · Avg Likes 13,397 · Avg Comments 437 · Avg Views 349,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 19% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (17%) BRAZIL (8%) MEXICO (6%) FRANCE (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (17%), BRAZIL (8%), MEXICO (6%)
Platform Engagement	Instagram: 5,061 avg likes/post · Youtube: 349,889 avg views/post	Best reach: Youtube 349,889 avg views; best engagement: Youtube 8,336 avg likes

Top Brand Affinities

MOOG

Score: 54.77

Akai

Score: 30.33

Ableton

Score: 26.30

Mixcloud

Score: 22.73

Ampeg

Score: 22.63

Akg

Score: 14.53

Tate Modern

Score: 11.97

Pro Tools

Score: 11.84

Sennheiser

Score: 11.28

Amazon Music

Score: 9.22

Pioneer

Score: 8.13

Warner Bros

Score: 6.22

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Top Brand Affinities

Brand	Category	Score
MOOG		54.77
Akai		30.33
Ableton		26.30
Mixcloud		22.73
Ampeg		22.63
Akg		14.53
Tate Modern		11.97
Pro Tools		11.84
Sennheiser		11.28
Amazon Music		9.22
Pioneer		8.13
Warner Bros		6.22
Beats Electronics		5.84
SoundCloud		5.55
Spotify Music		5.37
Movistar		5.14
Columbia Pictures		4.68
Lollapalooza		4.49
MTV		4.21
Leica		4.17
Dr. Martens		3.55
Matrix		3.36
Kodak		3.23
Campari		3.19
BBC		2.85
Comedy Central		2.79
Polaroid		2.77
Star Wars		2.72
Coachella		2.63
Paramount Pictures		2.58
Pantone Inc		2.48
Snoopy And The Peanuts Gang		2.47
Garnier		2.46
Transformers		2.42
Lego		2.38
Carhartt		2.34
Showtime		2.28
Cafecito		2.18
Pepsi		2.18
HBO		2.17
Fujifilm		2.14
Guinness		2.11
Philips		2.06
Lush		2.01
Adobe		1.93
Jaguar		1.92
Nintendo		1.91
Aperol		1.70
Vogue		1.66
musical.ly		1.64