Porter Robinson Brand Affinity ranks highest iHeartRaves at 105.92% . Very Strong. Score DMDB 69.58% | Fanbase 72.00%

Porter Robinson — electronic artist from US.

Porter Robinson began his music career in 2010 at the age of 18, releasing singles like "Say My Name" and eventually signing his Spitfire EP to Skrillex's…

Porter Robinson

Superstar

Country: US | Gender: male | Artist ID: 11e81bc0-b485-e628-b05b-a0369fe50396

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Genres

electronicelectroniccomplextroedmelectro housepop dancedanceprogressive electro house

Influential: 69.58% Fanbase: 72.00% Trending: 68.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 105.92% • Very Strong

As of 2025-09-09

2,336,608

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.58% | Fanbase 72.00% | Trending 68.38% | CAREER STAGE: SUPERSTAR

Biography

Porter Robinson began his music career in 2010 at the age of 18, releasing singles like "Say My Name" and eventually signing his Spitfire EP to Skrillex's OWSLA label in 2011. Known for his hyperkinetic "complextro" sound, he shifted towards a more emotional dimension with tracks like "Language" in 2012. Robinson's debut album, Worlds, released in 2014, showcased a departure from traditional EDM with slower tempos and synth-pop elements, drawing comparisons to artists like M83. In 2017, Robinson explored his passion for Japanese pop culture and video games with his Virtual Self alias, incorporating '90s influences into his music. Throughout his career, he has continuously evolved his sound, from co-writing hits like Zedd's "Clarity" to experimenting with Vocaloid software on tracks like "Sad Machine," showcasing his versatility and innovation within the electronic music scene.

Report Date: 2025-09-09

Porter Robinson builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDONESIA, UNITED KINGDOM. With a heavily male (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (202,944 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Trancefamily, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Porter Robinson score 1.85% — Moderate bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton

Followers:2,336,608

Engagements:43,123

Rate:1.8%

Posts:299

Avg Likes:41,342

Avg Comments:838

Avg Views:323,844

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,336,608 · Engagements 43,123 · Rate 1.8% Posts 299 · Views 323,844 · Avg Likes 41,342 · Avg Comments 838 · Avg Views 323,844	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (31%) INDONESIA (8%) UNITED KINGDOM (4%) CANADA (4%) JAPAN (3%)	Top regions: UNITED STATES (31%), INDONESIA (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 28,371 avg likes/post · Tiktok: 120,900 avg views/post · Youtube: 202,944 avg views/post	Best reach: Youtube 202,944 avg views; best engagement: Instagram 28,371 avg likes

Top Brand Affinities

iHeartRaves

Score: 105.92

Trancefamily

Score: 44.91

Ableton

Score: 23.76

Pioneer

Score: 20.44

Mixcloud

Score: 17.11

Tomorrowland

Score: 15.84

Persona 5

Score: 14.34

Coachella

Score: 14.31

Square Enix

Score: 11.54

Akai

Score: 11.35

Lollapalooza

Score: 10.18

SoundCloud

Score: 9.45

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		105.92
Trancefamily		44.91
Ableton		23.76
Pioneer		20.44
Mixcloud		17.11
Tomorrowland		15.84
Persona 5		14.34
Coachella		14.31
Square Enix		11.54
Akai		11.35
Lollapalooza		10.18
SoundCloud		9.45
Riot Games		8.75
Maison Margiela		6.84
SpeedPaint		6.63
RAZER		5.12
Pacific Northwest Wonderland		5.06
Gundam		4.98
Beats Electronics		4.97
Oculus		4.57
Final Fantasy		4.03
Stüssy		3.97
Acura		3.85
Cartoon Network		3.81
Kodak		3.80
Verizon		3.62
Coors		3.61
Taco Bell		3.48
Spotify Music		3.35
League of Legends		3.21
Hennessy		3.21
Summit Entertainment		3.10
NHL		3.00
Showtime		2.91
Bellagio		2.85
Urban Outfitters		2.74
Lululemon Athletica		2.72
A Game of Tones		2.70
Nintendo		2.67
Pokemon Go		2.67
Polaroid		2.49
Chipotle Mexican Grill		2.48
Monster Beverage		2.44
Los Angeles Lakers		2.35
Grand Theft Auto		2.27
Carhartt		2.26
Budweiser		2.26
MTV		2.23
Red Bull		2.19
Pokemon		2.17