Portavoz

Portavoz — hip-hop & rap artist from CL.

Portavoz, born Jorge Andi Ferrer Millanao on October 31, 1987, in Santiago, Chile, is a renowned Chilean rapper known for his impactful lyrics and dedication…

Influence: 50.90% Fanbase: 30.81% Trending: 60.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 33.61% • Very Strong

As of 2025-09-09

304,522

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:33 UTC

Genres

hip-hop & raphip-hop/raprap chilenorap concienciavenezuelan hip hopcontemporary hip hophip hoplatinboom bap espanol

Biography

Portavoz, born Jorge Andi Ferrer Millanao on October 31, 1987, in Santiago, Chile, is a renowned Chilean rapper known for his impactful lyrics and dedication to social and political themes within the hip-hop genre. His career began with the rap group Salvaje Decibel before launching into a successful solo path. Portavoz gained widespread acclaim with his 2011 album Escribo rap con R de Revolución, featuring standout tracks like "El otro Chile" and "Dónde empieza" that showcase his storytelling prowess and ability to connect with diverse audiences.

Top Brand Affinities

Report Date: 2025-09-09

Portavoz connects with 18-24 & 25-34 audiences and shows durable traction across CHILE, COLOMBIA, MEXICO. With a heavily male (81%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 91,397 avg views per post; Youtube adds dependable engagement depth. Overlap with Movistar, Haval, Falabella highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Portavoz moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Portavoz score 0.80% — Low bucket.

Brand: MovistarBrand: HavalBrand: Falabella

Followers:304,522

Engagements:2,436

Rate:0.8%

Posts:645

Avg Likes:2,402

Avg Comments:109

Avg Views:91,397

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,522 · Engagements 2,436 · Rate 0.8% Posts 645 · Views 91,397 · Avg Likes 2,402 · Avg Comments 109 · Avg Views 91,397	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 35-44: 6% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	CHILE (47%) COLOMBIA (12%) MEXICO (8%) ARGENTINA (8%) SPAIN (5%)	Top regions: CHILE (47%), COLOMBIA (12%), MEXICO (8%)
Platform Engagement	Instagram: 809 avg likes/post · Youtube: 91,397 avg views/post	Best reach: Youtube 91,397 avg views; best engagement: Youtube 1,593 avg likes

Top Brand Affinities

Movistar

Score: 33.61

Haval

Score: 21.03

Falabella

Score: 20.94

LATAM

Score: 10.32

DC Shoes

Score: 10.08

Daewoo

Score: 8.55

Lollapalooza

Score: 8.45

VidaSana

Score: 7.70

Suavecito

Score: 6.42

Diablo

Score: 6.18

Ableton

Score: 5.18

Cafecito

Score: 3.60

Brand	Category	Score
Movistar		33.61
Haval		21.03
Falabella		20.94
LATAM		10.32
DC Shoes		10.08
Daewoo		8.55
Lollapalooza		8.45
VidaSana		7.70
Suavecito		6.42
Diablo		6.18
Ableton		5.18
Cafecito		3.60
Spotify Music		3.40
Beats Electronics		2.95
Red Bull		2.70
Heineken		1.83
Puma		1.69
Mitsubishi		1.68
GoPro		1.68
FIFA		1.54
Guess		1.51
SoundCloud		1.48
Los Angeles Lakers		1.38
Pokemon Go		1.34
UFC		1.23
Reebok		1.23
PlayStation		1.14
Nikon		1.14
Vans		1.07
Subaru		1.07
Adidas		1.02
Suzuki		1.02
NBA		0.99
Universal		0.98
musical.ly		0.97
Nike		0.97
Canon		0.96
Sony		0.94
Tesla Motors		0.93
Lamborghini		0.93
Chevrolet		0.89
Adobe		0.85
Marvel		0.78
Nissan		0.77
Nintendo		0.77
Tommy Hilfiger		0.77
DC Entertainment		0.77
Converse		0.74
Pokemon		0.74
Netflix		0.73