Porta Brand Affinity ranks highest Movistar at 5.85% . Very Strong. Score DMDB 60.86% | Fanbase 55.81%

Porta — hip-hop & rap artist from ES.

Porta, born in Barcelona, Spain in 1988, gained recognition in the underground rap scene through his early releases like No Es Cuestión de Edades (2006) and No…

Porta

Recognizable

Country: ES | Gender: male | Artist ID: 11e81bc6-b936-eafe-83fb-a0369fe50396

Find Artist

Genres

hip-hop & raplatin hip hophip-hop/raprap latinaspanish hip hopurbano latinohip hop

Influential: 60.86% Fanbase: 55.81% Trending: 63.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 5.85% • Very Strong

As of 2025-09-09

8,401,584

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.86% | Fanbase 55.81% | Trending 63.38% | CAREER STAGE: MAINSTREAM

Biography

Porta, born in Barcelona, Spain in 1988, gained recognition in the underground rap scene through his early releases like No Es Cuestión de Edades (2006) and No Hay Truco (2007). His online presence on platforms like MySpace and YouTube helped him amass a following, leading to a recording contract with Universal Music Group. Porta's major-label debut, En Boca de Tantos, was released in 2008, followed by subsequent albums including Trastorno Bipolar (2009), Reset (2012), and Algo Ha Cambiado (2014), which achieved commercial success in Spain and Latin America.

With a strong passion for hip-hop culture from a young age, Porta's music resonated with fans, garnering millions of views on platforms like YouTube. His singles, such as "Dragon Ball Rap" and "La Primera Vez," further solidified his place in the Spanish rap scene. Through collaborations with Universal Music Group, Porta continued to release music that connected with audiences both locally and internationally.

Report Date: 2025-09-09

Porta reaches 18-24 & 25-34 audiences concentrated in MEXICO, ARGENTINA, COLOMBIA. The demographic tilt is heavily male (72%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,544,879 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Movistar, Resident Evil, Suavecito suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Porta score 1.66% — Moderate bucket.

Brand: MovistarBrand: Resident EvilBrand: Suavecito

Followers:8,401,584

Engagements:139,749

Rate:1.7%

Posts:685

Avg Likes:130,793

Avg Comments:4,134

Avg Views:2,017,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,401,584 · Engagements 139,749 · Rate 1.7% Posts 685 · Views 2,017,429 · Avg Likes 130,793 · Avg Comments 4,134 · Avg Views 2,017,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 19% 13-17: 8% 35-44: 3%	Largest: 18-24 (68%); next: 25-34 (19%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	MEXICO (20%) ARGENTINA (17%) COLOMBIA (13%) PERU (9%) SPAIN (9%)	Top regions: MEXICO (20%), ARGENTINA (17%), COLOMBIA (13%)
Platform Engagement	Instagram: 23,475 avg likes/post · Tiktok: 472,550 avg views/post · Youtube: 1,544,879 avg views/post	Best reach: Youtube 1,544,879 avg views; best engagement: Youtube 62,268 avg likes

Top Brand Affinities

Movistar

Score: 5.85

Resident Evil

Score: 5.60

Suavecito

Score: 5.37

League of Legends

Score: 5.13

Cafecito

Score: 5.05

VidaSana

Score: 4.80

Power Rangers

Score: 4.60

Tomorrowland

Score: 3.28

Monster Beverage

Score: 2.54

Lollapalooza

Score: 2.15

AMC

Score: 2.02

Call of Duty

Score: 1.91

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Top Brand Affinities

Brand	Category	Score
Movistar		5.85
Resident Evil		5.60
Suavecito		5.37
League of Legends		5.13
Cafecito		5.05
VidaSana		4.80
Power Rangers		4.60
Tomorrowland		3.28
Monster Beverage		2.54
Lollapalooza		2.15
AMC		2.02
Call of Duty		1.91
musical.ly		1.85
Guess		1.84
Grand Theft Auto		1.67
Pokemon Go		1.64
Marvel		1.59
Marvel Entertainment		1.55
Nintendo		1.55
Pepsi		1.51
PlayStation		1.50
Beats Electronics		1.44
Pokemon		1.43
Warner Bros		1.40
Fiat		1.40
DC Entertainment		1.35
Red Bull		1.35
Sony		1.34
shein		1.27
Spotify Music		1.23
Coca-Cola		1.21
Pandora		1.20
Pixar		1.17
Los Angeles Lakers		1.17
Xbox		1.17
OREO		1.14
Lamborghini		1.13
Nikon		1.12
SheInside		1.12
UFC		1.06
Puma		1.02
Converse		1.00
Xiaomi		0.97
Universal		0.96
NBA		0.96
Vans		0.88
GoPro		0.86
Samsung Group		0.85
Netflix		0.84
Supreme		0.83