Porridge Radio

Porridge Radio — pop artist from GB.

Formed in Brighton in 2015, London-based band Porridge Radio, led by Dana Margolin, has built a devoted fanbase with their rawly emotive lyrics and powerful…

Influence: 53.93% Fanbase: 28.11% Trending: 66.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 38.35% • Very Strong

As of 2025-09-08

43,883

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:18 UTC

Genres

popart popchamber psychbrighton indieindie poprockgarage psychenglish indie rockrockalternative rockalternativeindie rockalternativebubblegrungepunkuk post-punk revival

Biography

Formed in Brighton in 2015, London-based band Porridge Radio, led by Dana Margolin, has built a devoted fanbase with their rawly emotive lyrics and powerful live performances. Their previous albums, including the Mercury Prize shortlisted "Every Bad (Expanded Edition)" and Top 40 entry "Waterslide, Diving Board, Ladder To The Sky," have showcased their musical prowess.

In October 2024, Porridge Radio, consisting of Georgie Stott, Sam Yardley, Dan Hutchins, and Margolin, released their acclaimed fourth album, "Clouds In The Sky They Will Always Be There For Me," on Secretly Canadian. Produced by Dom Monks and recorded live, the album explores themes of love, loss, and personal growth, further solidifying the band's reputation for poignant and introspective songwriting.

Top Brand Affinities

Report Date: 2025-09-08

Porridge Radio resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, FRANCE. The demographic is heavily male (66%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,939 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Fred Perry, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Porridge Radio score 1.48% — Moderate bucket.

Brand: MixcloudBrand: Fred PerryBrand: MOOG

Followers:43,883

Engagements:648

Rate:1.5%

Posts:339

Avg Likes:641

Avg Comments:10

Avg Views:2,663

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,883 · Engagements 648 · Rate 1.5% Posts 339 · Views 2,663 · Avg Likes 641 · Avg Comments 10 · Avg Views 2,663	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 30% 35-44: 19% 45-64: 12%	Largest: 25-34 (35%); next: 18-24 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (17%) FRANCE (8%) ITALY (6%) GERMANY (4%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (17%), FRANCE (8%)
Platform Engagement	Instagram: 555 avg likes/post · Tiktok: 724 avg views/post · Youtube: 1,939 avg views/post	Best reach: Youtube 1,939 avg views; best engagement: Instagram 555 avg likes

Top Brand Affinities

Mixcloud

Score: 38.35

Fred Perry

Score: 26.13

MOOG

Score: 17.88

Tate Modern

Score: 15.35

Vauxhall

Score: 9.47

Spotify Music

Score: 9.09

Ableton

Score: 8.90

Dr. Martens

Score: 7.44

Amazon Music

Score: 7.28

Kodak

Score: 6.61

Tesco

Score: 6.58

Vivienne Westwood

Score: 6.42

Brand	Category	Score
Mixcloud		38.35
Fred Perry		26.13
MOOG		17.88
Tate Modern		15.35
Vauxhall		9.47
Spotify Music		9.09
Ableton		8.90
Dr. Martens		7.44
Amazon Music		7.28
Kodak		6.61
Tesco		6.58
Vivienne Westwood		6.42
SoundCloud		6.23
Vodafone		6.07
Lollapalooza		5.69
Polaroid		5.58
BBC		5.52
Campari		4.95
Guinness		4.95
Kickstarter		4.85
Showtime		4.79
Tinder		4.42
Holden		3.85
Leica		3.83
Paramount Pictures		3.49
Fujifilm		3.41
Coachella		3.33
Pantone Inc		3.11
Columbia Pictures		3.01
Emporium		2.96
Urban Outfitters		2.83
Lush		2.71
Aperol		2.40
MTV		2.32
Airbnb		2.16
Sunnies Studios		2.13
ASOS		2.07
Nokia		2.03
Vogue		1.81
WWE		1.78
The Olympic Games		1.77
Jaguar		1.74
Beats Electronics		1.73
Paypal		1.72
Sprite		1.69
Pepsi		1.44
HBO		1.43
Warner Bros		1.42
Chrysler		1.35
Prada		1.30