Populous
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
31,684
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:36 UTC
Genres
Biography
Populous stands out with 25-34 & 35-44 audiences across ITALY, UNITED STATES, SPAIN. The profile is heavily male (57%), and content lands hardest on Instagram, where posts average 431 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, MOOG, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Populous a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,684 · Engagements 431 · Rate 1.4% Posts 1,258 · Views 0 · Avg Likes 431 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 35-44: 26% 18-24: 18% 45-64: 8% |
Largest: 25-34 (45%); next: 35-44 (26%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
ITALY (73%) UNITED STATES (4%) SPAIN (2%) UNITED KINGDOM (2%) GERMANY (2%) |
Top regions: ITALY (73%), UNITED STATES (4%), SPAIN (2%) |
| Platform Engagement | Instagram: 431 avg likes/post | best engagement: Instagram 431 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Warner Music
Asolo
Ableton
Akai
Peroni
Arezzo
Campari
Tate Modern
Superga
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 50.69 | |
| MOOG | 39.48 | |
| Warner Music | 31.04 | |
| Asolo | 30.05 | |
| Ableton | 28.48 | |
| Akai | 28.07 | |
| Peroni | 27.54 | |
| Arezzo | 17.64 | |
| Campari | 16.75 | |
| Tate Modern | 16.43 | |
| Superga | 15.04 | |
| Pioneer | 11.37 | |
| Diadora | 11.07 | |
| Pantone Inc | 9.90 | |
| Marni | 8.36 | |
| JACQUEMUS | 7.66 | |
| Acne Studios | 7.64 | |
| Pro Tools | 7.24 | |
| Patek Philippe | 7.09 | |
| Polaroid | 6.38 | |
| SoundCloud | 6.37 | |
| Prada | 6.28 | |
| Vivienne Westwood | 6.23 | |
| Kodak | 6.04 | |
| Ryanair | 6.04 | |
| Spotify Music | 5.72 | |
| Kappa | 5.55 | |
| Leica | 5.44 | |
| Fiat | 5.42 | |
| Alfa Romeo | 4.77 | |
| Fujifilm | 4.76 | |
| Beats Electronics | 4.63 | |
| Dr. Martens | 4.27 | |
| Olympus | 4.12 | |
| Martini | 3.98 | |
| Miu Miu | 3.96 | |
| Dolce & Gabbana | 3.96 | |
| Holden | 3.87 | |
| Fendi | 3.85 | |
| Carhartt | 3.73 | |
| Versace | 3.58 | |
| Moschino | 3.53 | |
| Vogue | 3.51 | |
| Valentino | 3.38 | |
| A Game of Tones | 3.32 | |
| Aperol | 3.27 | |
| Warner Bros | 3.18 | |
| Stüssy | 2.96 | |
| The North Face | 2.90 | |
| MTV | 2.77 |
Official Profiles
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LoginArtist: Populous
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
