Poppy Baskcomb

Poppy Baskcomb — electronic artist from GB.

Poppy Baskcomb, a 24-year-old singer and songwriter from Portsmouth/London, shares her sweet melodies with the world. She writes songs for others and…

Influence: 50.07% Fanbase: 5.17% Trending: 72.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 46.38% • Very Strong

As of 2025-09-08

31,110

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:50 UTC

Genres

electronicdanceelectronic

Biography

Poppy Baskcomb, a 24-year-old singer and songwriter from Portsmouth/London, shares her sweet melodies with the world. She writes songs for others and occasionally for herself as a therapeutic outlet. Enjoy her music and stay beautiful, hunniezzz. Mwah.

Top Brand Affinities

Report Date: 2025-09-08

Poppy Baskcomb cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, GERMANY. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,083 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Warner Music, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Poppy Baskcomb score 11.21% — Very Strong bucket.

Brand: MixcloudBrand: Warner MusicBrand: Pioneer

Followers:31,110

Engagements:3,487

Rate:11.2%

Posts:511

Avg Likes:3,469

Avg Comments:32

Avg Views:1,327

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,110 · Engagements 3,487 · Rate 11.2% Posts 511 · Views 1,327 · Avg Likes 3,469 · Avg Comments 32 · Avg Views 1,327	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 34% 35-44: 23% 13-17: 3%	Largest: 18-24 (36%); next: 25-34 (34%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (40%) UNITED STATES (26%) GERMANY (4%) INDIA (4%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (40%), UNITED STATES (26%), GERMANY (4%)
Platform Engagement	Instagram: 3,409 avg likes/post · Tiktok: 1,083 avg views/post · Youtube: 244 avg views/post	Best reach: Tiktok 1,083 avg views; best engagement: Instagram 3,409 avg likes

Top Brand Affinities

Mixcloud

Score: 46.38

Warner Music

Score: 45.69

Pioneer

Score: 45.38

iHeartRaves

Score: 45.19

Amazon Music

Score: 41.42

ITV

Score: 40.02

Trancefamily

Score: 35.90

Ableton

Score: 28.40

MOOG

Score: 19.37

SUSHISAMBA

Score: 19.18

All Saints

Score: 15.54

SoundCloud

Score: 15.37

Brand	Category	Score
Mixcloud		46.38
Warner Music		45.69
Pioneer		45.38
iHeartRaves		45.19
Amazon Music		41.42
ITV		40.02
Trancefamily		35.90
Ableton		28.40
MOOG		19.37
SUSHISAMBA		19.18
All Saints		15.54
SoundCloud		15.37
Tomorrowland		14.11
Akai		13.84
Spotify Music		12.66
Pro Tools		12.56
Selfridges		12.44
Acne Studios		12.11
Vauxhall		11.65
Jean Paul Gaultier		11.20
River Island		10.24
Sennheiser		9.56
boohoo		9.42
ASOS		8.76
MISSGUIDED		8.71
BBC		7.50
Vivienne Westwood		7.10
Carlsberg		6.73
Beats Electronics		6.21
Coachella		6.16
Urban Outfitters		6.14
Topshop		5.87
Harrods		5.71
iHeartRadio Music Awards		5.14
MTV		4.71
Dr. Martens		4.27
Hugo Boss		4.01
Superdry		3.88
Moncler		3.78
Tesco		3.74
Guinness		3.62
NBC		3.46
Christian Louboutin		3.30
Aperol		3.30
Primark		3.23
Lush		3.20
Showtime		3.13
Stüssy		2.97
Moschino		2.95
Baileys		2.94