Poppy Ajudha

Poppy Ajudha — r&b, funk & soul artist from GB.

Poppy Ajudha's self-titled sophomore album marks a cathartic journey of embracing vulnerability and prioritizing self-discovery. The British…

Influence: 52.85% Fanbase: 26.33% Trending: 66.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ciroc • 92.63% • Very Strong

As of 2025-09-08

56,874

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:33 UTC

Genres

r&b, funk & soulindie soulr&b/souluk contemporary r&brnbcontemporary r&bsouljazz & standardsindie jazz

Biography

Poppy Ajudha's self-titled sophomore album marks a cathartic journey of embracing vulnerability and prioritizing self-discovery. The British singer-songwriter's upcoming release reflects a fearless attitude towards confronting personal demons and shedding limitations, showcasing a newfound empowerment through her music.

With her acclaimed debut album "THE POWER IN US," Poppy Ajudha delved into socially charged themes of race, gender, and sexuality, asserting her voice on issues such as abortion rights and British colonialism. Raised in a musical environment in South East London, the artist's diverse influences range from her father's nightclub exposure to her mother's introduction to iconic British female musicians, shaping her unique sound and perspective on the world.

Top Brand Affinities

Report Date: 2025-09-08

Poppy Ajudha cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, NETHERLANDS. A female-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 826 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ciroc, Panavision, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Poppy Ajudha score 0.50% — Low bucket.

Brand: CirocBrand: PanavisionBrand: Mixcloud

Followers:56,874

Engagements:284

Rate:0.5%

Posts:371

Avg Likes:278

Avg Comments:17

Avg Views:1,362

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 56,874 · Engagements 284 · Rate 0.5% Posts 371 · Views 1,362 · Avg Likes 278 · Avg Comments 17 · Avg Views 1,362	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 35-44: 10% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (19%) NETHERLANDS (17%) BRAZIL (7%) FRANCE (7%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (19%), NETHERLANDS (17%)
Platform Engagement	Instagram: 214 avg likes/post · Tiktok: 826 avg views/post · Youtube: 536 avg views/post	Best reach: Tiktok 826 avg views; best engagement: Instagram 214 avg likes

Top Brand Affinities

Ciroc

Score: 92.63

Panavision

Score: 67.00

Mixcloud

Score: 53.43

Motel Rocks

Score: 34.48

Warner Music

Score: 33.40

Kurt Geiger

Score: 24.47

Victoria Beckham

Score: 23.86

Jil Sander

Score: 22.66

Thom Browne

Score: 21.87

Armani Beauty

Score: 19.33

Depop

Score: 19.23

MOOG

Score: 18.55

Brand	Category	Score
Ciroc		92.63
Panavision		67.00
Mixcloud		53.43
Motel Rocks		34.48
Warner Music		33.40
Kurt Geiger		24.47
Victoria Beckham		23.86
Jil Sander		22.66
Thom Browne		21.87
Armani Beauty		19.33
Depop		19.23
MOOG		18.55
Stella McCartney		18.27
Ableton		18.06
Tate Modern		17.45
Selfridges		17.41
Akai		17.35
All Saints		16.55
Manolo Blahnik		16.51
ITV		16.45
Vauxhall		15.12
Acne Studios		14.88
Jean Paul Gaultier		14.09
ASOS		12.25
Nasty Gal		12.24
Vivienne Westwood		12.07
Amazon Music		11.99
JACQUEMUS		11.15
GENTLE MONSTER		10.99
Alexander Wang		10.83
Dr. Martens		10.67
Fred Perry		10.67
Zalando		10.27
Sainsbury's		10.24
Maison Margiela		9.38
Ellesse		9.15
Glossier		8.83
SoundCloud		8.56
Marni		8.45
Loewe		8.14
Paul Smith		8.09
Lanvin		8.04
Marks & Spencer		8.02
Urban Outfitters		8.00
Moncler		7.96
Foot Locker		7.70
New Era		7.59
Pioneer		7.56
Atmos		7.53
boohoo		7.38