Ponto de Equilíbrio

Ponto de Equilíbrio — hip-hop & rap artist from BR.

Ponto de Equilíbrio has garnered a dedicated following over the years, known for their positive energy on both national and international stages. The band is…

Influence: 56.45% Fanbase: 48.40% Trending: 60.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 54.69% • Very Strong

As of 2025-09-09

1,636,947

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:00 UTC

Genres

hip-hop & rapbrazilian hip hopreggaereggaebrazilian reggaeroots reggaereggae fusion

Biography

Ponto de Equilíbrio has garnered a dedicated following over the years, known for their positive energy on both national and international stages. The band is recognized as a prominent figure in Brazilian reggae, collaborating with renowned international artists such as Don Carlos, The Congos, Groundation, and Alborosie. They have also worked with notable Brazilian musicians including Ivete Sangalo, Emicida, Marcelo D2, Gabriel Pensador, Rael, Rincon Sapiência, Maneva, and Natiruts.

Top Brand Affinities

Report Date: 2025-09-09

Ponto de Equilíbrio speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, PORTUGAL, ARGENTINA. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,527 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near OSGEMEOS, Itambé, ChilliBeans, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ponto de Equilíbrio score 0.16% — Low bucket.

Brand: OSGEMEOSBrand: ItambéBrand: ChilliBeans

Followers:1,636,947

Engagements:2,587

Rate:0.2%

Posts:6,719

Avg Likes:2,520

Avg Comments:95

Avg Views:5,803

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,636,947 · Engagements 2,587 · Rate 0.2% Posts 6,719 · Views 5,803 · Avg Likes 2,520 · Avg Comments 95 · Avg Views 5,803	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 35-44: 8% 13-17: 3%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (92%) PORTUGAL (1%) ARGENTINA (1%) SPAIN (1%) COLOMBIA (1%)	Top regions: BRAZIL (92%), PORTUGAL (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 1,977 avg likes/post · Tiktok: 3,527 avg views/post · Youtube: 2,276 avg views/post	Best reach: Tiktok 3,527 avg views; best engagement: Instagram 1,977 avg likes

Top Brand Affinities

OSGEMEOS

Score: 54.69

Itambé

Score: 25.41

ChilliBeans

Score: 20.77

Itaipava

Score: 16.51

Lojas Renner

Score: 15.30

Banco Bradesco

Score: 9.84

Havaianas

Score: 9.52

Danone

Score: 9.18

Amstel

Score: 8.61

Moda Praia

Score: 7.16

Xerox

Score: 6.84

Riachuelo

Score: 6.32

Brand	Category	Score
OSGEMEOS		54.69
Itambé		25.41
ChilliBeans		20.77
Itaipava		16.51
Lojas Renner		15.30
Banco Bradesco		9.84
Havaianas		9.52
Danone		9.18
Amstel		8.61
Moda Praia		7.16
Xerox		6.84
Riachuelo		6.32
Heineken		5.37
Catupiry		4.31
Lollapalooza		3.72
Oakley		3.45
Budweiser		3.05
UFC		2.06
Lacoste		1.94
Carrefour		1.94
Tomorrowland		1.94
Pepsi		1.90
Jack Daniels		1.84
GoPro		1.71
Spotify Music		1.71
NBA		1.29
Pandora		1.26
SoundCloud		1.22
Pixar		1.20
Red Bull		1.13
Airbnb		1.13
DC Entertainment		1.11
Volkswagen		1.06
SheInside		0.97
Harley-Davidson		0.97
Beats Electronics		0.96
Netflix		0.83
Chevrolet		0.81
Nutella		0.80
Puma		0.78
FIFA		0.76
Yamaha		0.76
Ray-Ban		0.70
Coca-Cola		0.68
Vans		0.62
musical.ly		0.61
Adidas		0.61
Honda		0.58
Xbox		0.56
Nike		0.55