Poncho Zuleta

Poncho Zuleta — latin artist from CO.

Born on September 18, 1949 in Villanueva, Colombia, Poncho Zuleta, known as "The Golden Lung," hails from a distinguished musical family. He made his…

Influence: 50.34% Fanbase: 33.68% Trending: 58.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 28.39% • Very Strong

As of 2025-09-09

1,251,543

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:50 UTC

Genres

latinvallenatosalsa

Biography

Born on September 18, 1949 in Villanueva, Colombia, Poncho Zuleta, known as "The Golden Lung," hails from a distinguished musical family. He made his professional debut in 1969 alongside Colacho Mendoza and later formed Los Hermanos Zuleta with his brother Emiliano. Throughout his career, he has collaborated with renowned accordionists like Beto Villa and Cocha Molina, and has recorded a total of approximately 129 songs, including 48 full albums and contributions to "Fiesta Vallenata."

In 1982, Poncho Zuleta performed in Stockholm, Sweden for the Swedish monarchy alongside Nobel laureate Gabriel García Márquez. His music is celebrated for its enduring appeal, with Diomedes Diaz even composing a tribute to him, likening the Zuleta musical legacy to yuca that never grows tiresome. With a vast discography and numerous collaborations, Poncho Zuleta continues to be a prominent figure in the world of Vallenato music.

Top Brand Affinities

Report Date: 2025-09-09

Poncho Zuleta indexes high with fans in the 25-34 range in COLOMBIA, VENEZUELA, UNITED STATES. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 52,800 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Bodytech, La Perla, Movistar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Poncho Zuleta when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Poncho Zuleta score 0.35% — Low bucket.

Brand: BodytechBrand: La PerlaBrand: Movistar

Followers:1,251,543

Engagements:4,422

Rate:0.4%

Posts:2,220

Avg Likes:4,121

Avg Comments:70

Avg Views:57,559

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,251,543 · Engagements 4,422 · Rate 0.4% Posts 2,220 · Views 57,559 · Avg Likes 4,121 · Avg Comments 70 · Avg Views 57,559	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 36% 35-44: 15% 45-64: 6%	Largest: 25-34 (38%); next: 18-24 (36%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	COLOMBIA (76%) VENEZUELA (8%) UNITED STATES (4%) CHILE (3%) SPAIN (2%)	Top regions: COLOMBIA (76%), VENEZUELA (8%), UNITED STATES (4%)
Platform Engagement	Instagram: 1,658 avg likes/post · Tiktok: 52,800 avg views/post · Youtube: 4,759 avg views/post	Best reach: Tiktok 52,800 avg views; best engagement: Tiktok 2,427 avg likes

Top Brand Affinities

Bodytech

Score: 28.39

La Perla

Score: 22.74

Movistar

Score: 17.72

Univision

Score: 16.10

KIA

Score: 6.71

American Airlines

Score: 6.63

Cafecito

Score: 4.47

Motorola

Score: 4.37

Renault

Score: 3.33

Kia Motors

Score: 3.15

VidaSana

Score: 2.86

Huawei

Score: 2.49

Brand	Category	Score
Bodytech		28.39
La Perla		22.74
Movistar		17.72
Univision		16.10
KIA		6.71
American Airlines		6.63
Cafecito		4.47
Motorola		4.37
Renault		3.33
Kia Motors		3.15
VidaSana		2.86
Huawei		2.49
Mazda		2.03
Herbalife		1.94
Pic Collage		1.83
Toyota		1.66
Chevrolet		1.58
FIFA		1.48
Heineken		1.33
Hyundai		1.28
Mitsubishi Motors		1.23
musical.ly		1.13
Lexus		1.13
Tommy Hilfiger		1.08
Xiaomi		1.07
Cartier		1.07
L'Oréal Paris		1.04
Guess		1.02
Suzuki		0.98
Google		0.96
Reebok		0.94
SheInside		0.89
Coca-Cola		0.88
Spotify Music		0.88
Nissan		0.87
Honda		0.87
Samsung Group		0.87
Prada		0.86
Yamaha		0.81
Sony		0.76
Audi		0.75
Lamborghini		0.74
Ford		0.72
Lego		0.70
Netflix		0.70
NBA		0.58
McDonald's		0.55
National Geographic		0.54
Christian Dior		0.53
HBO		0.53