Pommelien Thijs

Pommelien Thijs — pop artist from BE.

Pommelien Thijs, a 24-year-old singer, musician, and actress, is a prominent young artist known for hits like "Erop of Eronder" and "Het Beste Moet Nog Komen".…

Influence: 49.85% Fanbase: 27.41% Trending: 61.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 124.04% • Very Strong

As of 2025-09-09

915,326

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:44 UTC

Genres

poppopmainstream pop

Biography

Pommelien Thijs, a 24-year-old singer, musician, and actress, is a prominent young artist known for hits like "Erop of Eronder" and "Het Beste Moet Nog Komen". Her breakthrough album "Per Ongeluk" in 2023 was a triumph with its catchy tunes and poignant lyrics, addressing weighty themes with a light touch. Pommelien excels at making complex issues accessible to all ages, fearlessly tackling significant life dilemmas.

Beyond her music career, Pommelien shines on screen, notably in the popular series "Knokke Off" as Louise, a character with bipolar disorder. The show has garnered widespread acclaim, with Netflix releasing it in 44 countries and reaching the top 10 in 43, including Argentina, France, and Canada. The second season is now available on VRT MAX and Netflix, further showcasing Pommelien's versatile talents.

Top Brand Affinities

Report Date: 2025-09-09

Pommelien Thijs is a clear fit for 18-24 & 25-34 audiences with strength across BELGIUM, NETHERLANDS, SPAIN. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (414,450 avg views per post); Tiktok builds the community layer. Affinity data highlights Efteling, Delhaize, Kruidvat, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pommelien Thijs score 9.38% — Very Strong bucket.

Brand: EftelingBrand: DelhaizeBrand: Kruidvat

Followers:915,326

Engagements:85,887

Rate:9.4%

Posts:735

Avg Likes:83,151

Avg Comments:979

Avg Views:451,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 915,326 · Engagements 85,887 · Rate 9.4% Posts 735 · Views 451,407 · Avg Likes 83,151 · Avg Comments 979 · Avg Views 451,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 24% 13-17: 14% 35-44: 9%	Largest: 18-24 (47%); next: 25-34 (24%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	BELGIUM (74%) NETHERLANDS (15%) SPAIN (2%) UNITED STATES (1%) RUSSIA (1%)	Top regions: BELGIUM (74%), NETHERLANDS (15%), SPAIN (2%)
Platform Engagement	Instagram: 39,425 avg likes/post · Tiktok: 414,450 avg views/post · Youtube: 36,957 avg views/post	Best reach: Tiktok 414,450 avg views; best engagement: Tiktok 41,900 avg likes

Top Brand Affinities

Efteling

Score: 124.04

Delhaize

Score: 116.34

Kruidvat

Score: 100.11

Albert Heijn

Score: 58.94

Media Markt

Score: 54.98

Hunkemoller

Score: 51.32

Zalando

Score: 25.76

Hema

Score: 24.84

Rituals

Score: 20.35

Nakd

Score: 20.09

Tomorrowland

Score: 17.73

KLM

Score: 11.94

Brand	Category	Score
Efteling		124.04
Delhaize		116.34
Kruidvat		100.11
Albert Heijn		58.94
Media Markt		54.98
Hunkemoller		51.32
Zalando		25.76
Hema		24.84
Rituals		20.35
Nakd		20.09
Tomorrowland		17.73
KLM		11.94
Amstel		10.18
Brandy Melville		9.31
Alden		9.26
PLAYMOBIL		8.15
KARL LAGERFELD		7.32
Primark		6.56
H&M Home		6.54
Bershka		5.87
Stradivarius		5.87
Aperol		5.54
Pull&Bear		5.29
OOTD Magazine		5.22
Champion		5.21
Daniel Wellington		5.21
ASOS		5.19
Longchamp		5.07
Superdry		3.85
H&M		3.64
Nespresso		3.64
Carhartt		3.33
Hollister Co		3.12
shein		2.97
Harrods		2.97
Urban Outfitters		2.83
Citroen		2.78
Martini		2.50
The North Face		2.49
Zara		2.47
Gymshark		2.45
SheInside		2.41
Kodak		2.30
Timberland		2.30
Carrefour		2.28
Tommy Hilfiger		2.25
Michael Kors		2.24
Montblanc		2.20
Dr. Martens		2.13
Lacoste		2.05