Pom Pom Squad
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
54,887
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:16 UTC
Genres
Biography
Pom Pom Squad builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, FRANCE, CANADA. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,914 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jeffrey Campbell, UNIF, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 54,887 · Engagements 1,998 · Rate 3.6% Posts 385 · Views 4,937 · Avg Likes 1,971 · Avg Comments 39 · Avg Views 4,937 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 34% 35-44: 13% 13-17: 6% |
Largest: 18-24 (41%); next: 25-34 (34%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (53%) FRANCE (9%) CANADA (5%) BRAZIL (4%) GERMANY (4%) |
Top regions: UNITED STATES (53%), FRANCE (9%), CANADA (5%) |
| Platform Engagement | Instagram: 1,586 avg likes/post · Tiktok: 2,914 avg views/post · Youtube: 2,023 avg views/post | Best reach: Tiktok 2,914 avg views; best engagement: Instagram 1,586 avg likes |
Top Brand Affinities
Jeffrey Campbell
UNIF
Live Nation
Betsey Johnson
Glossier
Arctic Fox hair Color
Depop
Mixcloud
Ableton
Amazon Music
Lollapalooza
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Jeffrey Campbell | 36.28 | |
| UNIF | 36.03 | |
| Live Nation | 30.06 | |
| Betsey Johnson | 28.52 | |
| Glossier | 22.84 | |
| Arctic Fox hair Color | 18.75 | |
| Depop | 13.88 | |
| Mixcloud | 13.11 | |
| Ableton | 10.60 | |
| Amazon Music | 10.55 | |
| Lollapalooza | 10.24 | |
| Hot Topic | 9.99 | |
| Spotify Music | 9.28 | |
| Barbie | 9.13 | |
| Lime Crime | 8.50 | |
| Dr. Martens | 7.59 | |
| Urban Outfitters | 7.37 | |
| Pro Tools | 7.36 | |
| Coachella | 7.27 | |
| Kickstarter | 6.37 | |
| Verizon | 6.27 | |
| Free People | 6.01 | |
| SoundCloud | 5.86 | |
| Kodak | 5.76 | |
| MATTEL | 5.71 | |
| Polaroid | 5.67 | |
| Maison Margiela | 5.67 | |
| Paramount Pictures | 5.48 | |
| Vivienne Westwood | 5.47 | |
| Margaritaville | 5.19 | |
| Steve Madden | 4.87 | |
| Kroger | 4.73 | |
| Showtime | 4.66 | |
| MTV | 4.64 | |
| Miu Miu | 4.59 | |
| Taco Bell | 4.44 | |
| Anthropologie | 4.31 | |
| iHeartRadio Music Awards | 4.15 | |
| Tinder | 4.06 | |
| Coach | 4.00 | |
| Amway | 3.89 | |
| Coors | 3.69 | |
| Emporium | 3.65 | |
| Fujifilm | 3.45 | |
| Oculus | 3.44 | |
| Gatorade | 3.41 | |
| Cartoon Network | 3.40 | |
| Bethesda Softworks | 3.35 | |
| Nickelodeon | 3.31 | |
| Airbnb | 3.20 |
Official Profiles
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LoginArtist: Pom Pom Squad
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:00 UTC | The Happy Fits, Pom Pom Squad, Double Standard | The Fillmore Philadelphia | Philadelphia, United States | |
| 2025-12-13 03:00 UTC | The Happy Fits, Pom Pom Squad, Double Standard | Brooklyn Paramount | New York, United States | |
| 2025-12-14 03:00 UTC | The Happy Fits, Pom Pom Squad, DOUBLECAMP, Double Standard | House of Blues New Orleans | New Orleans, United States |
