Polina Gagarina

Polina Gagarina — pop artist from RU.

Polina Gagarina is a singer, actress, and composer known for her powerful vocals, incredible energy, and stylish presence in the Russian music scene. She began…

Influence: 59.08% Fanbase: 53.73% Trending: 61.76% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 24.88% • Very Strong

As of 2025-09-08

8,989,833

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:11 UTC

Genres

poppoprussian popelectronicrussian dance popeuropeaneurovision

Biography

Polina Gagarina is a singer, actress, and composer known for her powerful vocals, incredible energy, and stylish presence in the Russian music scene. She began her music education at a young age, graduating from music school, the State College of Pop and Jazz Art, and the School-Studio of the Moscow Art Theatre. Gagarina gained recognition at 16 as a finalist on the talent show "Star Factory-2" in 2003. She represented Russia at Eurovision in 2015, finishing in 2nd place with the song "A Million Voices."

In addition to her music career, Gagarina has also appeared as a mentor on talent shows like "The Voice" and "The Voice Kids." She surprised fans with an appearance on the popular Chinese show "The Singer," filmed in Changsha, China. Gagarina's singles consistently top music charts, and her cover of the song "Kukushka" for the film "Battle for Sevastopol" stands out as a memorable cinematic contribution. She has also lent her voice to the animated series "Hotel Transylvania," where she voiced the character Mavis, contributing to its success in Russian and CIS cinemas. In 2019, Gagarina showcased her grand musical and visual spectacle "Disarmed," which attracted around 100,000 attendees across various cities.

Top Brand Affinities

Report Date: 2025-09-08

Polina Gagarina engages 25-34 & 18-24 audiences with repeatable results in RUSSIA, UKRAINE, KAZAKHSTAN. The fan base skews heavily female (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (17,807 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Aeroflot, Massimo Dutti, Faberlic, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Polina Gagarina score 0.20% — Low bucket.

Brand: AeroflotBrand: Massimo DuttiBrand: Faberlic

Followers:8,989,833

Engagements:17,807

Rate:0.2%

Posts:3,969

Avg Likes:17,807

Avg Comments:223

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,989,833 · Engagements 17,807 · Rate 0.2% Posts 3,969 · Views 0 · Avg Likes 17,807 · Avg Comments 223 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 29% 35-44: 19% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	RUSSIA (66%) UKRAINE (7%) KAZAKHSTAN (6%) BELARUS (4%) UNITED STATES (1%)	Top regions: RUSSIA (66%), UKRAINE (7%), KAZAKHSTAN (6%)
Platform Engagement	Instagram: 17,807 avg likes/post	best engagement: Instagram 17,807 avg likes

Top Brand Affinities

Aeroflot

Score: 24.88

Massimo Dutti

Score: 9.72

Faberlic

Score: 8.59

Vogue

Score: 2.49

Oriflame

Score: 2.42

TOM FORD

Score: 2.38

Dolce & Gabbana

Score: 2.36

Matrix

Score: 2.33

Lexus

Score: 2.04

GIVENCHY

Score: 1.78

Hermès

Score: 1.48

KFC

Score: 1.46

Brand	Category	Score
Aeroflot		24.88
Massimo Dutti		9.72
Faberlic		8.59
Vogue		2.49
Oriflame		2.42
TOM FORD		2.38
Dolce & Gabbana		2.36
Matrix		2.33
Lexus		2.04
GIVENCHY		1.78
Hermès		1.48
KFC		1.46
Bershka		1.42
FIFA		1.31
Versace		1.31
Bellagio		1.27
Calvin Klein		1.26
Guess		1.25
Balenciaga		1.23
H&M		1.22
musical.ly		1.18
Cartier		1.14
Reebok		1.10
Mazda		1.04
SWAROVSKI		1.01
Burberry		0.98
L'Oréal Paris		0.97
Snapseed		0.97
Chanel		0.97
BMW		0.95
Pandora		0.94
Tesla Motors		0.93
Coca-Cola		0.92
Gucci		0.91
Yves Saint Laurent		0.90
Christian Dior		0.90
Paypal		0.88
Pepsi		0.86
Louis Vuitton		0.82
Lamborghini		0.81
IKEA		0.78
Mercedes-Benz		0.78
Zara		0.75
Prada		0.71
Porsche		0.68
Sony		0.65
Ferrari		0.65
Tiffany & Co		0.64
National Geographic		0.62
Apple		0.61