Pokémon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
21,118,472
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:38 UTC
Genres
Biography
Pokémon connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MALAYSIA. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 199,400 avg views per post; Instagram adds dependable engagement depth. Overlap with Miitomo, Toei Animation, Sonic highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Pokémon moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,118,472 · Engagements 53,533 · Rate 0.3% Posts 8,883 · Views 221,007 · Avg Likes 51,541 · Avg Comments 423 · Avg Views 221,007 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (31%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (39%) BRAZIL (7%) MALAYSIA (6%) UNITED KINGDOM (6%) JAPAN (6%) |
Top regions: UNITED STATES (39%), BRAZIL (7%), MALAYSIA (6%) |
| Platform Engagement | Instagram: 39,225 avg likes/post · Tiktok: 199,400 avg views/post · Youtube: 21,607 avg views/post | Best reach: Tiktok 199,400 avg views; best engagement: Instagram 39,225 avg likes |
Top Brand Affinities
Miitomo
Toei Animation
Sonic
GameStop
Pokemon Go
Persona 5
Square Enix
Capcom
SpeedPaint
Horizon Zero Dawn
Nintendo
Pokemon
| Brand | Category | Score |
|---|---|---|
| Miitomo | 43.78 | |
| Toei Animation | 39.45 | |
| Sonic | 24.36 | |
| GameStop | 21.31 | |
| Pokemon Go | 20.70 | |
| Persona 5 | 19.46 | |
| Square Enix | 19.21 | |
| Capcom | 15.90 | |
| SpeedPaint | 15.22 | |
| Horizon Zero Dawn | 14.71 | |
| Nintendo | 13.75 | |
| Pokemon | 13.65 | |
| Final Fantasy | 13.46 | |
| Bungie | 13.41 | |
| Borderlands | 13.33 | |
| Sega | 12.30 | |
| Riot Games | 10.74 | |
| Lucasfilm | 10.70 | |
| Resident Evil | 10.56 | |
| Konami | 9.82 | |
| Fallout | 9.70 | |
| Bandai Namco | 9.66 | |
| Five Nights at Freddy's | 8.46 | |
| The Last of Us | 8.39 | |
| God of War | 8.19 | |
| DreamWorks | 7.73 | |
| DeviantArt | 6.93 | |
| RAZER | 6.54 | |
| Rockstar Games | 6.44 | |
| Hot Topic | 6.42 | |
| World of Warcraft | 6.37 | |
| Power Rangers | 6.31 | |
| Cartoon Network | 6.30 | |
| Gundam | 6.23 | |
| Mortal Kombat | 6.14 | |
| League of Legends | 6.13 | |
| MATTEL | 5.92 | |
| RedBubble | 5.89 | |
| Activision Blizzard | 5.81 | |
| Ubisoft | 5.55 | |
| Prismacolor | 5.00 | |
| Xbox | 4.99 | |
| PlayStation | 4.75 | |
| Bethesda Softworks | 4.43 | |
| The Witcher | 4.18 | |
| Transformers | 4.07 | |
| Nickelodeon | 4.05 | |
| Star Wars | 3.75 | |
| ASUS | 3.69 | |
| Microsoft | 3.61 |
Official Profiles
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LoginArtist: Pokémon
The map shows every radio station that aired Pokémon today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















