POiSON GiRL FRiEND

POiSON GiRL FRiEND — pop artist from JP.

POiSON GiRL FRiEND is the solo project of nOrikO, a versatile artist from Japan with a background in classical music, Brazilian dance music, French chanson,…

Influence: 51.52% Fanbase: 24.17% Trending: 65.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 56.74% • Very Strong

As of 2025-09-09

40,726

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:00:50 UTC

Genres

popjapanese dream popelectronicelectronicasianshibuya-kei

Biography

POiSON GiRL FRiEND is the solo project of nOrikO, a versatile artist from Japan with a background in classical music, Brazilian dance music, French chanson, British New Wave, and electronic music. Drawing from her diverse cultural experiences growing up in Tokyo, Brazil, and London, nOrikO's music blends different genres and global influences to create a unique sound for POiSON GiRL FRiEND. As a singer, songwriter, composer, producer, and DJ, she brings a dynamic and eclectic approach to her musical endeavors.

Top Brand Affinities

Report Date: 2025-09-09

POiSON GiRL FRiEND builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, JAPAN, UNITED KINGDOM. With a heavily female (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (1,741 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with UNIF, Jeffrey Campbell, Miitomo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist POiSON GiRL FRiEND score 4.27% — Very Strong bucket.

Brand: UNIFBrand: Jeffrey CampbellBrand: Miitomo

Followers:40,726

Engagements:1,741

Rate:4.3%

Posts:220

Avg Likes:1,741

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,726 · Engagements 1,741 · Rate 4.3% Posts 220 · Views 0 · Avg Likes 1,741 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 13-17: 10% 35-44: 6%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (50%) JAPAN (7%) UNITED KINGDOM (5%) MEXICO (4%) CHILE (3%)	Top regions: UNITED STATES (50%), JAPAN (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,741 avg likes/post	best engagement: Instagram 1,741 avg likes

Top Brand Affinities

UNIF

Score: 56.74

Jeffrey Campbell

Score: 47.15

Miitomo

Score: 39.78

Stardew Valley

Score: 24.09

Thom Browne

Score: 20.77

Anna Sui

Score: 20.47

Vivienne Westwood

Score: 18.86

Arctic Fox hair Color

Score: 15.99

Ableton

Score: 15.66

Bloodborne

Score: 12.82

Mixcloud

Score: 12.10

Tekken

Score: 11.55

Brand	Category	Score
UNIF		56.74
Jeffrey Campbell		47.15
Miitomo		39.78
Stardew Valley		24.09
Thom Browne		20.77
Anna Sui		20.47
Vivienne Westwood		18.86
Arctic Fox hair Color		15.99
Ableton		15.66
Bloodborne		12.82
Mixcloud		12.10
Tekken		11.55
Akai		11.00
Arc'teryx		10.96
Persona 5		10.84
SpeedPaint		10.49
Alexander Wang		10.28
Depop		10.00
Konami		9.82
Final Fantasy		9.10
Brandy Melville		8.42
SoundCloud		8.00
Acne Studios		7.49
Miu Miu		7.38
Kroger		7.18
Glossier		7.18
Arduino		7.14
The Sims		6.55
Sprite		6.53
JACQUEMUS		6.31
Dr. Martens		5.10
Cartoon Network		4.97
RAZER		4.45
Steve Madden		4.29
Gundam		4.19
Spotify Music		3.71
Verizon		3.64
Carhartt		3.47
Nintendo		3.20
Lollapalooza		3.17
Acura		3.15
Lindt		2.95
Kodak		2.83
Abercrombie & Fitch		2.81
Stüssy		2.76
Balenciaga		2.72
Prismacolor		2.63
League of Legends		2.52
Forever 21		2.46
Mulberry		2.42