Point Point

Point Point — electronic artist from FR.

Point Point, a Parisian musical project active from 2013 to 2017, gained international acclaim for tracks like "Life in Gray" and "Hands" featuring London…

Influence: 54.72% Fanbase: 35.03% Trending: 64.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 64.76% • Very Strong

As of 2025-09-08

15,532

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:39 UTC

Genres

electronicnew french touchelectronicfuture bassvapor twitchother electronic music

Biography

Point Point, a Parisian musical project active from 2013 to 2017, gained international acclaim for tracks like "Life in Gray" and "Hands" featuring London singer Denai Moore. Initially recognized by Kitsuné, the group signed their first EP with OWSLA before releasing subsequent projects on RECORD RECORD. Point Point's music, characterized by eclectic and futuristic sounds, resonated with a diverse audience, appealing to listeners of all ages and musical preferences.

Top Brand Affinities

Report Date: 2025-09-08

Point Point maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, BRAZIL. The audience leans heavily male (79%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,481 avg views per post; Instagram functions as the community touchpoint. Affinity with Ableton, Pioneer, iHeartRaves makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Point Point score 2.01% — Strong bucket.

Brand: AbletonBrand: PioneerBrand: iHeartRaves

Followers:15,532

Engagements:312

Rate:2.0%

Posts:30

Avg Likes:298

Avg Comments:17

Avg Views:2,481

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,532 · Engagements 312 · Rate 2.0% Posts 30 · Views 2,481 · Avg Likes 298 · Avg Comments 17 · Avg Views 2,481	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	FRANCE (17%) UNITED STATES (15%) BRAZIL (9%) GERMANY (5%) INDIA (5%)	Top regions: FRANCE (17%), UNITED STATES (15%), BRAZIL (9%)
Platform Engagement	Instagram: 201 avg likes/post · Youtube: 2,481 avg views/post	Best reach: Youtube 2,481 avg views; best engagement: Instagram 201 avg likes

Top Brand Affinities

Ableton

Score: 64.76

Pioneer

Score: 42.65

iHeartRaves

Score: 41.77

Mixcloud

Score: 40.69

Accor Hotels

Score: 35.11

Launchpad

Score: 30.88

Akai

Score: 29.94

Live Nation

Score: 28.21

MOOG

Score: 22.60

SoundCloud

Score: 22.53

Trancefamily

Score: 22.34

Warner Music

Score: 21.92

Brand	Category	Score
Ableton		64.76
Pioneer		42.65
iHeartRaves		41.77
Mixcloud		40.69
Accor Hotels		35.11
Launchpad		30.88
Akai		29.94
Live Nation		28.21
MOOG		22.60
SoundCloud		22.53
Trancefamily		22.34
Warner Music		21.92
Tomorrowland		19.97
Coachella		14.45
Lollapalooza		13.68
Pro Tools		10.79
Sennheiser		9.66
Amazon Music		9.61
Ricard		9.41
Beats Electronics		9.12
Grey Goose		7.84
Longchamp		7.57
Spotify Music		6.88
Jagermeister		5.61
Champion		4.97
Kodak		4.30
Carhartt		3.70
Coors		3.49
Montblanc		3.33
Leica		3.29
MTV		3.24
Dr. Martens		3.15
Supreme		2.98
Red Bull		2.98
Grand Theft Auto		2.96
A Game of Tones		2.88
Stüssy		2.83
Urban Outfitters		2.79
Pull&Bear		2.64
Adobe		2.59
Monster Beverage		2.52
The North Face		2.49
Garnier		2.49
Vans		2.39
ASOS		2.31
Lacoste		2.19
Bugatti		2.09
Jack Daniels		2.07
Polaroid		2.05
Sony		2.03