Point North
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
99,402
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:32:45 UTC
Genres
Biography
Point North reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, GERMANY. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (56,892 avg views per post); Youtube layers on depth and replies. The audience sits near Impericon, Live Nation, Arctic Fox hair Color, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,402 · Engagements 4,162 · Rate 4.2% Posts 225 · Views 63,214 · Avg Likes 3,829 · Avg Comments 196 · Avg Views 63,214 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 35-44: 7% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (5%) GERMANY (5%) CANADA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (5%), GERMANY (5%) |
| Platform Engagement | Instagram: 1,400 avg likes/post · Tiktok: 6,322 avg views/post · Youtube: 56,892 avg views/post | Best reach: Youtube 56,892 avg views; best engagement: Youtube 1,771 avg likes |
Top Brand Affinities
Impericon
Live Nation
Arctic Fox hair Color
Hot Topic
Mapfre
Zumiez
Sennheiser
Amazon Music
Pro Tools
Taco Bell
Monster Beverage
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Impericon | 75.37 | |
| Live Nation | 39.80 | |
| Arctic Fox hair Color | 38.93 | |
| Hot Topic | 27.81 | |
| Mapfre | 24.37 | |
| Zumiez | 19.62 | |
| Sennheiser | 9.95 | |
| Amazon Music | 8.31 | |
| Pro Tools | 7.40 | |
| Taco Bell | 6.94 | |
| Monster Beverage | 5.81 | |
| Spotify Music | 5.65 | |
| Coors | 5.25 | |
| Dr. Martens | 5.11 | |
| Vans | 5.10 | |
| Bud Light | 4.95 | |
| Amway | 4.70 | |
| iHeartRadio Music Awards | 4.61 | |
| Gillette | 4.47 | |
| American Eagle | 4.30 | |
| Showtime | 4.27 | |
| Fallout | 4.19 | |
| Verizon | 4.11 | |
| Walmart | 3.77 | |
| Comedy Central | 3.67 | |
| AMC | 3.57 | |
| Carhartt | 3.52 | |
| SoundCloud | 3.47 | |
| Urban Outfitters | 3.43 | |
| Busch | 3.33 | |
| NYX Cosmetics | 3.18 | |
| Lollapalooza | 3.13 | |
| Tinder | 3.10 | |
| MTV | 3.09 | |
| Urban Decay Cosmetics | 2.87 | |
| Nickelodeon | 2.85 | |
| Columbia Pictures | 2.84 | |
| Chrysler | 2.79 | |
| NHL | 2.77 | |
| WWE | 2.75 | |
| Too Faced Cosmetics | 2.71 | |
| Lululemon Athletica | 2.67 | |
| Polaroid | 2.64 | |
| Budweiser | 2.63 | |
| Coachella | 2.62 | |
| League of Legends | 2.56 | |
| Paramount Pictures | 2.55 | |
| Prismacolor | 2.50 | |
| NBC | 2.41 | |
| Jack Daniels | 2.37 |
Official Profiles
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LoginArtist: Point North
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















