Pnau

Pnau — pop artist from AU.

PNAU, the renowned electronic trio consisting of Nick Littlemore, Peter Mayes, and Sam Littlemore, has achieved multi-platinum success and received ARIA awards…

Influence: 63.25% Fanbase: 48.69% Trending: 70.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 39.20% • Very Strong

As of 2025-09-08

128,610

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:42:09 UTC

Genres

popaustralian electropopaustralian indieaustralian popalternativenew raveelectronicalternative danceaustralian dancedanceaustralianaussietronica

Biography

PNAU, the renowned electronic trio consisting of Nick Littlemore, Peter Mayes, and Sam Littlemore, has achieved multi-platinum success and received ARIA awards for their innovative sound that originated in Australia's underground music scene. Their collaborations with global artists, such as remixes for Diana Ross, Tame Impala, and Lizzo, showcase their exceptional production skills and artistry, further solidifying their status as influential musicians in the industry.

In recent years, PNAU has experienced a resurgence with chart-topping hits like 'Go Bang' and 'Chameleon', earning them multiple ARIA Awards and Billboard Dance chart success. Their collaboration with Elton John on 'Cold Heart' in 2021 garnered critical acclaim, earning them a Brit Award nomination and a Billboard Award, while also giving Elton John his first UK number one single in over a decade, with the track amassing over a billion streams worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Pnau has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, AUSTRALIA, BRAZIL. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,922 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Virgin Australia, Qantas, Vegemite signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pnau score 0.79% — Low bucket.

Brand: Virgin AustraliaBrand: QantasBrand: Vegemite

Followers:128,610

Engagements:1,010

Rate:0.8%

Posts:641

Avg Likes:991

Avg Comments:52

Avg Views:3,508

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 128,610 · Engagements 1,010 · Rate 0.8% Posts 641 · Views 3,508 · Avg Likes 991 · Avg Comments 52 · Avg Views 3,508	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 39% 35-44: 13% 45-64: 5%	Largest: 25-34 (40%); next: 18-24 (39%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (24%) AUSTRALIA (11%) BRAZIL (8%) MEXICO (5%) FRANCE (4%)	Top regions: UNITED STATES (24%), AUSTRALIA (11%), BRAZIL (8%)
Platform Engagement	Instagram: 897 avg likes/post · Tiktok: 1,922 avg views/post · Youtube: 1,586 avg views/post	Best reach: Tiktok 1,922 avg views; best engagement: Instagram 897 avg likes

Top Brand Affinities

Virgin Australia

Score: 39.20

Qantas

Score: 32.54

Vegemite

Score: 27.12

Warner Music

Score: 23.59

MOOG

Score: 17.54

Ableton

Score: 16.30

Pioneer

Score: 15.99

Kmart

Score: 14.40

Trancefamily

Score: 14.21

Mixcloud

Score: 14.05

Amazon Music

Score: 11.47

Woolworths

Score: 10.79

Brand	Category	Score
Virgin Australia		39.20
Qantas		32.54
Vegemite		27.12
Warner Music		23.59
MOOG		17.54
Ableton		16.30
Pioneer		15.99
Kmart		14.40
Trancefamily		14.21
Mixcloud		14.05
Amazon Music		11.47
Woolworths		10.79
Sunnies Studios		10.07
Coachella		8.32
New Line Cinema		7.92
Tomorrowland		7.78
Holden		7.21
BALMAIN		6.59
SoundCloud		5.37
Aperol		4.96
Lollapalooza		4.77
Billabong		4.51
Spotify Music		4.35
ASOS		4.23
Showtime		3.95
Movistar		3.93
Emporium		3.88
Smirnoff		3.71
Beats Electronics		3.60
ABC		3.48
Tinder		3.39
McLaren		3.31
Martini		3.08
Lush		3.06
Airbnb		2.99
Geocaching		2.99
Boeing		2.99
Uber		2.94
Abercrombie & Fitch		2.90
Columbia Pictures		2.90
Polaroid		2.80
Paramount Pictures		2.78
Guinness		2.67
GoPro		2.56
Warner Bros		2.53
Vogue		2.52
Lululemon Athletica		2.51
The Olympic Games		2.47
NBC		2.43
MTV		2.39